Field Marketing Coordinator-FL West

Dental Care Alliance; Naples (FL); On-site; USD 58,000 - 62,000; Full time

Job summary

Dental Care Alliance in Florida is seeking a Field Marketing Coordinator to grow our network of dental practices and drive patient referrals. You will implement local B2B marketing plans, coordinate events, and create content that showcases our brands across offices and social channels.

This role requires travel and strong communication to boost engagement in the West Florida region. You will collaborate closely with the Brand Manager and local offices to ensure consistent messaging and

Qualifications

• Bachelor's degree in Marketing/Communications or related field.
• Strong problem-solving and research skills.
• Ability to analyze competitor strategies and consumer behavior.
• Excellent written and verbal communication skills.
• Strong relationship-building and social skills.
• Ability to collect and analyze large data sets.
• Organizational and detail-oriented.
• Experience in event coordination and planning.
• Ability to work under pressure and meet deadlines.
• Comfort with travel and driving; reliable transportation.
• Willingness to work outside normal hours for events.

Responsibilities

• Promote and represent a brand to its target audience and strengthen its reputation.
• Content creation: visit offices, capture media, and craft social posts.
• Represent offices at events and promotions and assist with giveaways.
• Collect feedback and provide market insights on a quarterly basis.
• Collaborate with brand team on social media and influencer outreach.

Skills

Strong communication

Relationship building

Data analysis

Organizational skills

Event coordination

Problem solving

Research proficiency

MS Office proficiency

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Microsoft Office

Job description

Overview

Dental Care Alliance is hiring a full-time Field Marketing Coordinator for the FL West area only.This person will develop and execute strategic B2B marketing plans to increase patient referrals andtreatment completion through local networking and relationship building with area dental offices anddoctors. Plan and coordinate professional events for key audiences, develop meaningful social mediacontent and marketing materials. Launch targeted local grassroots marketing initiatives in line with theoffices’ brands, professional image, and target audiences.Please note this position is NOT remote you will be working throughout our Dental Practices:The FL Field marketer will be representing the following practices:

50181 DSC Cape Coral50151 DSC Fort Myers50166 DSC Naples50165 TC Naples50167 TC Fort Myers

Salary range for this role $58,000-$62,000

Responsibilities

Promoting and representing a brand to its target audience. Their primary responsibility is to buildand strengthen the brand's reputation, increase its visibility, and engage with consumers.

• Promotion and Advocacy: Act as an enthusiastic advocate for the offices and its values.
• Content Creation: Go to offices and capture photos, videos, review for social mediaposts that feature the practice. Distribute this content directly on the practice pages and/orsubmit to the Brand Manager
• Events and Promotions: Represent the offices at events, trade shows, or otherpromotional activities. Assist with giveaways and other marketing initiatives.
• Feedback and Insights: Collect feedback from office managers and relay itto themarketing team. Provide insights into market trends, consumer preferences, andcompetitor activities in the markets you serve on a quarterly basis. Secret shop otherpractices.
• Social Media Collaboration: Identify influencers in the community and send back to thebrand team

Qualifications

• Bachelors degree in Marketing/Communications or related field.
• Critical thinker with strong problem-solving and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Creative mind with superb written and verbal communication skills.
• Ability to build relationships through social skills and friendly disposition
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail oriented.
• Experience in event coordination and planning.
• Ability to work under pressure and meet strict deadlines.
• Ability to simplify complex information into a user-friendly format.
• Proficiency in Microsoft Office with the capacity to learn and utilize other softwareplatforms to enhance our marketing efforts.
• Must have reliable transportation and be willing to travel frequently
• Ability to work outside normal business hours occasionally is required. Events may beheld in evening hours or on weekends.