Field marketer

T E C Industrial Inc; New York (NY); On-site; USD 60,000 - 70,000; Full time

Job summary

BHRAGS Home Care in Brooklyn is seeking a Field Marketer to develop and implement marketing plans, generate leads, and drive growth through referrals.

You will build strong partnerships with care managers, hospitals, clinics, and community organizations, conduct outreach at health fairs and events, and assist clients with assessments and enrollment while tracking progress in the CRM. English is required; Spanish is a plus.

Qualifications

• Marketing, sales, or business development experience.
• Strong interpersonal and communication skills.
• English literacy; Spanish preferred.

Responsibilities

• Develop and implement marketing plans to generate leads and growth targets.
• Build relationships with referral sources and healthcare partners.
• Conduct outreach at events and health fairs to raise awareness of BHRAGS Home Care.
• Identify individuals who may benefit from home care services and educate potential clients, families, and referral partners.
• Assist potential clients with NYIA assessments and Medicaid applications as appropriate.
• Collaborate with intake and coordination teams to support enrollment and referrals.
• Track leads, referrals, and enrollment progress in the CRM system.
• Prepare weekly production reports summarizing activities and outcomes.
• Analyze marketing metrics to improve strategies and identify opportunities for growth.
• Stay informed about industry trends and competitive developments.

Skills

Marketing

Sales

Business development

Relationship building

Presentation

Tools

CRM systems

Microsoft Word

Microsoft Excel

Job description

• Location 2005 Nostrand Ave,Brooklyn, NY, 11210,United States
• Base Pay $60,000.00 - $70,000.00 / Year
• Employee Type FullTime
• Required Degree High school
• Manage Others No

Contact information

• Phone [phone]
• Email [e-mail]

Description

• Develop and implement marketing plans to generate leads, increase client referrals, and meet or exceed weekly, monthly, quarterly, and annual growth targets.
• Build and maintain strong relationships with new and existing referral sources, including care managers, social workers, case management agencies, MLTCs, CHHAs, healthcare professionals, hospitals, rehabilitation centers, assisted living facilities, doctors’ offices, clinics, senior centers, and community organizations.
• Conduct outreach activities, including networking events, health fairs, community presentations, and educational sessions, to increase awareness of BHRAGS Home Care and its services.
• Identify individuals who may benefit from home care services and educate potential clients, families, and referral partners about available services and the process for obtaining care.
• Assist potential clients or their designated representatives with NYIA assessments and Medicaid applications, as appropriate.
• Collaborate closely with the intake and coordination teams to facilitate the intake process, support client enrollment, and ensure timely follow-up on referrals.
• Follow up on existing leads and referrals to support conversion, resolve barriers, and maintain strong referral relationships.
• Maintain accurate and detailed records of marketing activities, leads, referrals, and enrollment progress in the company’s CRM system.
• Prepare and submit weekly production reports summarizing daily activities, outreach efforts, referral progress, and results.
• Track marketing metrics and analyze data to evaluate the effectiveness of marketing strategies and identify opportunities for improvement.
• Stay informed about industry trends, competitor activities, and market developments to identify new opportunities for growth and strengthen the agency’s community presence.

Requirements

• Proven experience in marketing, sales, and/or business development, preferably in healthcare or home care.
• Strong interpersonal skills and the ability to build relationships with diverse individuals and organizations.
• Excellent verbal, written, and presentation skills.
• Self-motivated, results-oriented, and passionate about making a positive impact.
• Ability to work independently and as part of a team in a fast-paced environment.
• Ability to read and write in English; Spanish proficiency preferred.
• Proficiency in Microsoft Word, Microsoft Excel, and customer relationship management (CRM) systems.

Summary

Our Home Care Field Marketer at BHRAGS Home Care will play an important role in expanding our reach and building strong relationships within the community. The sucessful candidate will promote our home care services to potential clients, healthcare professionals, and community organizations.

As a representative of BHRAGS Home Care, the Field marketer will help connect individuals and families with the care they need while supporting the agency’s mission, values, and growth. Their work will focus on developing partnerships, increasing awareness of our services, and creating opportunities to serve more clients.