Field & In-Store Equipment Sales Pro

careers-altorfer; East Dundee (IL); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k)

Paid holidays

Paid parental leave

Paid time off

Education assistance

Voluntary benefits

Job summary

Altorfer Industries is seeking a Business Development Coordinator to drive growth for Cat Compact equipment through proactive customer engagement, outbound prospecting, and opportunity conversion. You will work closely with Sales, Rental, Product Support, Parts, Service, Cat Financial, and Branch Leadership to maximize customer value.

The role emphasizes in-store and field-based selling, with a focus on developing long-term customer relationships, managing a robust sales pipeline, and achieving

Qualifications

• High school diploma or equivalent required.
• Minimum of five years of construction, equipment, product support, sales, or related industry experience preferred; compact equipment or heavy equipment experience strongly preferred.
• Demonstrated success in business development, sales prospecting, customer acquisition, equipment sales, or customer relationship development preferred.
• Valid driver's license with clean driving record, meeting Altorfer motor vehicle requirements.
• Strong communication skills, including written, email, verbal, presentation, and customer-facing communication.
• Proficiency with Microsoft Office, CRM systems, and other business/sales tools.
• Strong planning, organization, time management, follow-up, and self-directed work habits.
• Ability to manage multiple customer opportunities simultaneously while maintaining excellent follow-up discipline.
• Ability to work in a demanding, field-based and store-based environment with frequent travel to customer jobsites and branch locations.

Responsibilities

• Generate profitable growth through Cat Compact equipment sales, attachment sales, technology solutions, and financing opportunities.
• Achieve established sales growth objectives through proactive customer prospecting and opportunity management.
• Conduct a minimum of 16-20 meaningful sales-focused customer interactions daily through outbound calls, lead follow-up, quote follow-up, and customer development activity.
• Respond to walk-in traffic, inbound calls, website inquiries, marketing leads, referrals, and assigned customer opportunities with urgency.
• Develop new customer relationships within targeted market segments, including small contractors, landscapers, utility contractors, and emerging compact equipment users.
• Identify conquest opportunities and competitive displacement opportunities to grow Cat market share.
• Maintain a healthy sales pipeline with documented opportunities, follow-up actions, estimated close dates, and growth strategies.
• Support local marketing initiatives, customer events, demonstrations, and lead-generation activities.
• Collaborate with branch leadership, outside sales representatives, and Caterpillar resources to execute market growth strategies.

Skills

Sales prospecting

Customer engagement

Communication skills

Time management

Multi-tasking

Travel willingness

Education

High school diploma or equivalent

Tools

CRM systems

Microsoft Office

Job description

Altorfer Industries is seeking a Business Development Coordinator to drive growth for Cat Compact equipment through proactive customer engagement, outbound prospecting, and opportunity conversion. You will work closely with Sales, Rental, Product Support, Parts, Service, Cat Financial, and Branch Leadership to maximize customer value.

The role emphasizes in-store and field-based selling, with a focus on developing long-term customer relationships, managing a robust sales pipeline, and achieving