Field & Experiential Event Manager

Fello; United States; Remote; USD 140,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Fully remote work

Professional growth

Health insurance

Job summary

Fello is seeking a strategic, hands-on Experiential Marketing leader to own and scale our in-person events. You will shape FelloCon, Tier 1 conferences, executive masterminds, and regional experiences, aligning cross-functional teams to maximize pipeline impact while maintaining a focus on brand strength and customer relationships.

You will partner with Marketing, Sales, Customer Success, and Partnerships to drive measurable outcomes, while hands-on execution and strategy will coexist in a

Qualifications

• 6–9 years of experience in event marketing, experiential marketing, or field marketing.
• Proven experience building and scaling event programs in a growing B2B SaaS environment.
• Demonstrated success creating and executing company-hosted events and conferences.
• Track record of driving measurable business outcomes through events, including pipeline, revenue, customer growth, or brand impact.
• Exceptional project management, communication, and organizational skills with strong attention to detail.
• Strategic mindset with a willingness to roll up your sleeves and execute.
• Leveraging AI to improve planning, execution, analysis, and productivity.

Responsibilities

• Own and execute field event strategy for Tier 1 conferences, flagship events, executive masterminds, and regional experiences.
• Lead FelloCon and company events with compelling attendee experiences, programming, sponsorships, and content.
• Own presence at high-priority conferences and industry events with differentiated onsite experiences.
• Design executive-facing experiences and speaking opportunities; build integrated pre-, on-site, and post-event campaigns.
• Create repeatable event models that scale across priority markets and measure impact on pipeline and revenue.

Skills

Event marketing

Experiential marketing

B2B SaaS

Project management

Cross-functional collaboration

Strategy development

AI for planning

Education

Bachelor’s degree in Marketing or related field

Tools

Asana

ClickUp

Job description

About You:

You are a strategic, hands-on experiential marketer with a track record of turning great events into meaningful business outcomes.

You’ll own Fello’s highest-impact in-person experiences—from FelloCon, our flagship customer conference, to Tier 1 conferences, executive masterminds, and regional events. You’ll define where we show up, how we stand out, and how every experience strengthens our brand, deepens customer relationships, and drives pipeline.

You thrive in fast-growing SaaS companies, think beyond logistics, and know how to create experiences people want to attend. You’re equally comfortable developing strategy, influencing executives, and rolling up your sleeves to deliver exceptional events.

This role is focused on building and scaling Fello’s in-person event strategy. Ownership of digital events, including webinars, remains with our existing Events Manager.

You Will:

Field Event Strategy

• Own Fello’s strategy and annual calendar for Tier 1 conferences, flagship events, executive masterminds, and regional experiences.
• Prioritize event investments based on business impact, audience fit, and ROI.
• Partner cross-functionally with Marketing, Sales, Customer Success, and Partnerships to maximize event performance.
• Partner closely with our Events Manager to ensure a seamless strategy across in-person and digital event programs, while digital events such as webinars remain under their ownership.

FelloCon & Company Events

• Lead the strategy, planning, and execution of FelloCon, Fello’s flagship customer conference.
• Build compelling attendee experiences, programming, speakers, sponsorships, and content.
• Develop a multi-year vision that establishes FelloCon as a must-attend industry event.
• Continuously improve company-hosted events based on attendee feedback and business outcomes.

Tier 1 Conferences & Executive Experiences

• Own Fello’s presence at our highest-priority conferences, sponsorships, and industry events.
• Design differentiated onsite experiences, executive meetings, customer activations, and speaking opportunities.
• Build integrated pre-event, onsite, and post-event campaigns with internal stakeholders.
• Ensure every event contributes to measurable pipeline, customer growth, or strategic partnerships.

Executive Masterminds & Local Events

• Build executive masterminds, regional events, and customer roundtables.
• Curate attendee lists and create meaningful peer-to-peer experiences.
• Partner with executives, customers, and industry leaders to develop compelling programming.
• Create repeatable event models that can scale across priority markets.

Execution, Operations, & Performance

• Own budgets, timelines, vendors, and flawless event execution.
• Build scalable processes and playbooks that support future growth.
• Measure success through pipeline, revenue, ROI, and attendee engagement.
• Use data and feedback to continuously improve event performance.

This role is highly hands-on and requires comfort moving between strategy, content, and execution in a fast-paced startup environment.

You Have:

• 6–9 years of experience in event marketing, experiential marketing, or field marketing
• Proven experience building and scaling event programs in a growing B2B SaaS environment
• Demonstrated success creating and executing company-hosted events and conferences
• A track record of driving measurable business outcomes through events, including pipeline, revenue, customer growth, or brand impact.
• Exceptional project management, communication, and organizational skills with strong attention to detail.
• A strategic mindset with a willingness to roll up your sleeves and execute.
• Leveraging AI to improve planning, execution, analysis, and productivity

Preferred Requirements:

• Bachelor’s Degree in Marketing, Business, or related field.
• Experience in B2B PropTech industries, Real Estate, or SaaS strongly preferred.
• Familiarity with modern event technology and marketing automation platforms.
• Familiarity with project management tools such as Asana or ClickUp.

Our Benefits:

• Competitive Compensation: Attractive salary and benefits package.
• Flexible Work Environment: Fully remote work with flexible hours to promote work-life balance.
• Professional Growth: Opportunities for career advancement and professional development.
• Health & Wellness: Comprehensive health, dental, and vision insurance plans.
• Paid Time Off: Generous PTO and paid holidays to recharge and relax.
• Collaborative Culture: A supportive team environment that values innovation and collaboration.
• Equity Options: Opportunity to own a part of Fello and share in our success.
• Cutting-Edge Projects: Work on innovative products that leverage AI and advanced technologies.