Lead Field & Experiential Events Strategist (Remote)

Fello; United States; Remote; USD 140,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Fully remote work

Professional growth

Health insurance

Job summary

Fello is seeking a strategic, hands-on Experiential Marketing leader to own and scale our in-person events. You will shape FelloCon, Tier 1 conferences, executive masterminds, and regional experiences, aligning cross-functional teams to maximize pipeline impact while maintaining a focus on brand strength and customer relationships.

You will partner with Marketing, Sales, Customer Success, and Partnerships to drive measurable outcomes, while hands-on execution and strategy will coexist in a

Qualifications

• 6–9 years of experience in event marketing, experiential marketing, or field marketing.
• Proven experience building and scaling event programs in a growing B2B SaaS environment.
• Demonstrated success creating and executing company-hosted events and conferences.
• Track record of driving measurable business outcomes through events, including pipeline, revenue, customer growth, or brand impact.
• Exceptional project management, communication, and organizational skills with strong attention to detail.
• Strategic mindset with a willingness to roll up your sleeves and execute.
• Leveraging AI to improve planning, execution, analysis, and productivity.

Responsibilities

• Own and execute field event strategy for Tier 1 conferences, flagship events, executive masterminds, and regional experiences.
• Lead FelloCon and company events with compelling attendee experiences, programming, sponsorships, and content.
• Own presence at high-priority conferences and industry events with differentiated onsite experiences.
• Design executive-facing experiences and speaking opportunities; build integrated pre-, on-site, and post-event campaigns.
• Create repeatable event models that scale across priority markets and measure impact on pipeline and revenue.

Skills

Event marketing

Experiential marketing

B2B SaaS

Project management

Cross-functional collaboration

Strategy development

AI for planning

Education

Bachelor’s degree in Marketing or related field

Tools

Asana

ClickUp

Job description

Fello is seeking a strategic, hands-on Experiential Marketing leader to own and scale our in-person events. You will shape FelloCon, Tier 1 conferences, executive masterminds, and regional experiences, aligning cross-functional teams to maximize pipeline impact while maintaining a focus on brand strength and customer relationships.

You will partner with Marketing, Sales, Customer Success, and Partnerships to drive measurable outcomes, while hands-on execution and strategy will coexist in a