Field & Event Coordinator

Jobtailor; Richfield Township (OH); On-site; USD 52,000 - 76,000; Full time

Job summary

Jobtailor in Richfield Township, OH, is seeking an experienced Marketing Events planner to plan and execute national and regional trade shows, organize client education events, and manage in-store activations. You will oversee sponsorship engagements, coordinate virtual experiences, track budgets, and maintain vendor relationships, with travel as needed.

Proficiency in Salesforce and Advanced Excel is a plus.

Qualifications

• 1–5 years of experience in marketing event planning.
• Bachelor's or associate's degree in business, Marketing, Communications, or related field preferred.
• Strong understanding of trade shows, client education events, sponsorship engagements, and retail activations.
• Experience with marketing data in a CRM environment; Salesforce desirable.
• Willingness to travel on weekdays, evenings, and weekends as needed.
• Proficiency in Microsoft Office Suite with advanced Excel capabilities.
• Awareness of influencers and customer demographics, including individuals in wheelchairs, to ensure inclusive event strategies.

Responsibilities

• Plan and execute national and regional trade shows.
• Organize and manage client education events.
• Oversee grand openings, moves, and in-store events for US Upfitters.
• Develop and execute virtual experiences, including webinars and online activations.
• Oversee special client plant tour events, including collateral, signage, logistics, and promotional items.
• Manage sponsorship engagements and partnership events.
• Oversee corporate sourcing stores across related SBUs.
• Ensure availability of branded giveaways, literature, apparel, and trade show rental programs.
• Manage creation, distribution, and optimization of marketing materials.
• Track event budgets and expenses.
• Establish and maintain vendor relationships.
• Monitor event success and lead conversions.
• Support direct customer engagement at events.
• Coordinate updates to presentations, literature, website content, and trade show signage.
• Undertake ad hoc projects supporting company priorities and event needs

Skills

Event Planning

Trade Show Management

Sponsorship Engagements

CRM Experience

Budget Management

Project Management

Virtual Experience Development

Logistics Coordination

Advanced Excel

Vendor Relations

Education

Bachelor's or Associate's degree in Business/Marketing/Communications or related field

Tools

Salesforce

CRM Software

Microsoft Office Suite

Job description

• Plan and execute national and regional trade shows
• Organize and manage client education events
• Oversee grand openings, moves, and in-store events for US Upfitters
• Develop and execute virtual experiences, including webinars and online activations
• Oversee special client plant tour events, including collateral, signage, logistics, and promotional items
• Manage sponsorship engagements and partnership events
• Oversee corporate sourcing stores across related SBUs
• Ensure availability of branded giveaways, literature, apparel, and trade show rental programs
• Manage creation, distribution, and optimization of marketing materials
• Track event budgets and expenses
• Establish and maintain vendor relationships
• Monitor event success and lead conversions
• Support direct customer engagement at events
• Coordinate updates to presentations, literature, website content, and trade show signage
• Undertake ad hoc projects supporting company priorities and event needs

Requirements

• 1–5 years of experience in marketing event planning
• Preferred experience with a multi-location, national company
• Bachelor's or associate's degree in business, Marketing, Communications, or a related field preferred
• Strong understanding of trade shows, client education events, sponsorship engagements, and retail activations
• Awareness of influencers and customer demographics, including individuals in wheelchairs, to ensure inclusive event strategies
• Experience working with marketing data in a CRM environment; Salesforce highly desirable
• Proficiency in Microsoft Office Suite, with advanced Excel capabilities
• Ability to manage multiple projects and events simultaneously
• Frequent lifting and/or carrying objects weighing 10–50 pounds at events
• Willingness to travel on weekdays, evenings, and weekends as needed

Core Competencies

Demonstrates expertise in planning and executing marketing events, including trade shows and client education events, while effectively managing budgets and vendor relationships. Proficient in utilizing CRM tools like Salesforce and Microsoft Office Suite to optimize event success and customer engagement.

Highest-signal resume keywords

• Event Planning
• Trade Show Management
• Sponsorship Engagements
• CRM Experience
• Budget Management

ATS Optimization Keywords

Hard Skills

• Event Planning
• Marketing Data Analysis
• Budget Tracking
• Project Management
• Client Education Events
• Virtual Experience Development
• Logistics Coordination
• Signage Management
• Promotional Item Oversight
• Advanced Excel

Soft Skills

• Organizational Skills
• Communication Skills
• Team Collaboration
• Problem-Solving
• Customer Engagement

Industry Keywords

• Trade Shows
• Client Education Events
• Retail Activations
• Vendor Relationships
• Inclusive Event Strategies

Tools & Technologies

• Salesforce
• Microsoft Office Suite
• CRM Software