Field Concrete Equipment Demo & Growth Specialist

Multiquip Inc.; Charlotte (NC); On-site; USD 68,000 - 83,000; Full time

Benefits offered by this job

$75,000 base salary plus commission

11 paid holidays

Generous PTO up to 4 weeks

Job summary

Multiquip Inc. is seeking a Concrete Application Specialist to champion MQ Whiteman placement and finishing equipment across assigned territories.

This field-based role blends hands-on product demonstrations, contractor engagement, and business development to drive demand and expand our presence beyond traditional channels. If you’re a concrete industry expert who enjoys working on job sites and building trusted relationships with contractors, this is an exciting opportunity to make a measurable

Qualifications

• Minimum 5 years of hands-on experience as a concrete finisher.
• Strong knowledge of concrete flatwork and finishing procedures.
• Experience using ride-on trowels, screeds, and chemical concrete additives.

Responsibilities

• Prospect and develop new concrete business by calling directly on end users and contractors.
• Cultivate strong contractor relationships to generate pull-through sales at job sites.
• Develop and maintain databases of key contractor contacts and stay informed of major construction activity within assigned regions.
• Communicate frequently with District Sales Representatives, Product Managers, and Multiquip leadership to ensure a unified customer approach.
• Highlight, demonstrate, and market MQ Whiteman concrete placement and finishing equipment.
• Safely conduct live product demonstrations—day or night—in construction and industrial environments.
• Explain equipment features, benefits, and value propositions clearly and confidently.
• Utilize company-provided marketing materials to recommend the right machine for each application.
• Communicate job-site successes, challenges, pricing insights to management.
• Complete regular reporting through HubSpot CRM, including detailed market information and customer call reports.
• Share customer and market feedback to support continuous improvement in product design and performance.
• Maintain, transport, and securely store consigned (demo) equipment in company vehicle, trailer, residence, or approved secure locations.
• Coordinate equipment consignment to contractors or authorized distributors as needed.
• Promptly report changes in consigned equipment status (e.g., sale conversions or storage relocations).
• Ensure company-issued vehicle and trailer are maintained in roadworthy condition and secured during transport.
• Maintain DOT standards and compliance requirements at all times.
• Participate in national and regional trade shows, industry meetings, and promotional events.
• Promote the full range of Multiquip products, parts, maintenance, and service offerings—engaging additional sales team members when appropriate.

Skills

Extensive travel

Strong presentation

CRM reporting

Safety and compliance

Independent work

Education

High school diploma or GED

Tools

Microsoft Office

HubSpot CRM

Job description

Multiquip Inc. is seeking a Concrete Application Specialist to champion MQ Whiteman placement and finishing equipment across assigned territories.

This field-based role blends hands-on product demonstrations, contractor engagement, and business development to drive demand and expand our presence beyond traditional channels. If you’re a concrete industry expert who enjoys working on job sites and building trusted relationships with contractors, this is an exciting opportunity to make a measurable