Field Brand Activation Specialist

Good Boy Vodka, Inc.; United States; Remote; USD 52,000 - 78,000; Full time

Job summary

Good Boy Vodka is seeking a Field Marketing Specialist to drive brand activation and sales growth across assigned markets. You will coordinate samplings, activations, and promotions, build retailer relationships, and ensure flawless event execution while working closely with sales, marketing, ambassadors, and wholesalers.

The role requires strong organizational skills, travel readiness, and the ability to manage multiple events and accounts in a fast-paced beverage environment.

Qualifications

• Bachelor’s degree preferred but not required.
• 1-3 years of experience in sales, marketing, events, hospitality, beverage alcohol, or related field preferred.
• Strong organizational and time management skills.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects and priorities simultaneously.
• Comfortable working independently in a fast-paced environment.
• Strong attention to detail and follow-through.
• Proficiency with Microsoft Office and VIP Karma.
• Must possess a valid driver's license and reliable transportation.
• Ability to lift and transport promotional materials, event equipment, and product samples as needed.

Responsibilities

• Support the execution of local sales initiatives and market priorities.
• Conduct regular account visits within assigned territory.
• Build relationships with retail and on-premise account partners.
• Assist Area Sales Managers with account follow-up and execution opportunities.
• Identify opportunities for displays, placements, samplings, and promotions.
• Communicate market intelligence, competitive activity, and account feedback.
• Support distributor ride-alongs, market visits, and sales presentations when needed.
• Coordinate local samplings, tastings, promotions, and brand activations.
• Proactively identify local events, partnerships, and grassroots marketing opportunities that increase brand awareness and consumer trial.
• Work select consumer-facing events and samplings throughout the market.
• Assist with setup, execution, and breakdown of events.
• Ensure all events are properly staffed, supplied, and executed according to brand standards.
• Manage event logistics, timelines, and activation calendars.
• Coordinate ambassador scheduling and event communication.
• Track event performance and submit required recaps and reporting.
• Serve as a local point of contact for Good Boy Vodka Brand Ambassadors.
• Coordinate scheduling and staffing for assigned events and samplings.
• Communicate event details, expectations, and logistics to ambassadors and agencies.
• Ensure ambassadors have appropriate materials, products, and support needed for success.
• Monitor event execution and maintain quality standards.
• Verify event hours, reporting, and compliance through company software platforms.
• Maintain accurate event and account activity records.
• Utilize company software and applications for scheduling, reporting, and communication.
• Submit timely market updates, event recaps, and monthly reports.
• Track key performance metrics and assigned objectives.
• Assist with inventory and promotional material management within market.

Education

Bachelor’s degree preferred but not required

Job description

Good Boy Vodka is seeking a Field Marketing Specialist to drive brand activation and sales growth across assigned markets. You will coordinate samplings, activations, and promotions, build retailer relationships, and ensure flawless event execution while working closely with sales, marketing, ambassadors, and wholesalers.

The role requires strong organizational skills, travel readiness, and the ability to manage multiple events and accounts in a fast-paced beverage environment.