Field Marketing Specialist

HirefinderRPO; United States; On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive compensation package

Collaborative and entrepreneurial team

Job summary

Good Boy Vodka is seeking a Field Marketing Specialist to execute regional programs, coordinate brand activations, and support events across assigned territories.

The role partners with Sales, Marketing, distributors, and retailers to ensure consistent brand representation, drive visibility, and deliver memorable consumer experiences. Travel up to 50% is required in a fast-growing beverage environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 2+ years of experience in field marketing, event marketing, experiential marketing, beverage alcohol, CPG, or related industry.
• Strong organizational and project management skills.
• Excellent communication and interpersonal abilities.
• Proactive, adaptable, and able to manage multiple priorities.
• Proficiency with Microsoft Office and Google Workspace.
• Ability and willingness to travel up to 50% of the time, including occasional evenings and weekends as needed.

Responsibilities

• Execute regional marketing programs aligned with company objectives.
• Support sales teams and distributor partners with local marketing initiatives.
• Coordinate retail promotions, samplings, and consumer engagement activities.
• Ensure consistent brand execution across all assigned markets.
• Identify opportunities to increase brand visibility and market presence.
• Plan, coordinate, and execute brand activations, festivals, sponsorships, tastings, and promotional events.
• Manage event logistics, materials, staffing, and on-site execution.
• Represent Good Boy Vodka at consumer and industry events.
• Track event results and provide feedback and insights following activations.
• Develop strong relationships with distributors, retailers, venue partners, and brand ambassadors.
• Collaborate with internal teams to ensure successful execution of marketing initiatives.
• Assist in identifying new partnership opportunities that support brand growth.
• Maintain inventory of marketing and promotional materials.
• Assist with budget tracking, expense reporting, and invoice processing.
• Support reporting related to regional marketing activities and program effectiveness.
• Coordinate vendor communications and project timelines.

Skills

Organizational skills

Project management

Communication

Interpersonal skills

Multitasking & prioritization

Education

Bachelor's degree (Marketing/Communications/Business)

Tools

Microsoft Office

Google Workspace

Job description

Good Boy Vodka is a rapidly growing premium beverage brand committed to creating meaningful consumer experiences, building strong partnerships, and driving brand awareness across the U.S. We are seeking an energetic and highly organized Field Marketing Specialist to support the execution of marketing initiatives and brand activations within assigned territories.

Position Overview

The Field Marketing Specialist will play a key role in bringing the brand to life at the local level. Working closely with Sales, Marketing, distributors, retailers, and event partners, this individual will help execute promotional programs, coordinate events, support market initiatives, and ensure consistent brand representation across all consumer touchpoints.

This position is ideal for someone who enjoys working in a fast-paced environment, building relationships, and creating memorable brand experiences.

Key Responsibilities

Field Marketing & Brand Execution

• Execute regional marketing programs aligned with company objectives.
• Support sales teams and distributor partners with local marketing initiatives.
• Coordinate retail promotions, samplings, and consumer engagement activities.
• Ensure consistent brand execution across all assigned markets.
• Identify opportunities to increase brand visibility and market presence.

Events & Activations

• Plan, coordinate, and execute brand activations, festivals, sponsorships, tastings, and promotional events.
• Manage event logistics, materials, staffing, and on-site execution.
• Represent Good Boy Vodka at consumer and industry events.
• Track event results and provide feedback and insights following activations.

Relationship Management

• Develop strong relationships with distributors, retailers, venue partners, and brand ambassadors.
• Collaborate with internal teams to ensure successful execution of marketing initiatives.
• Assist in identifying new partnership opportunities that support brand growth.

Administrative & Operational Support

• Maintain inventory of marketing and promotional materials.
• Assist with budget tracking, expense reporting, and invoice processing.
• Support reporting related to regional marketing activities and program effectiveness.
• Coordinate vendor communications and project timelines.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 2+ years of experience in field marketing, event marketing, experiential marketing, beverage alcohol, CPG, or a related industry.
• Strong organizational and project management skills.
• Excellent communication and interpersonal abilities.
• Proactive, adaptable, and able to manage multiple priorities.
• Proficiency with Microsoft Office and Google Workspace.
• Ability and willingness to travel up to 50% of the time, including occasional evenings and weekends as needed.

What We Offer

• Competitive compensation package.
• Opportunity to join a fast-growing and innovative beverage brand.
• Collaborative and entrepreneurial work environment.
• Professional development and career growth opportunities.