Field-Based Auto Aftermarket Growth Manager

The Wheel Group; New Haven (CT); On-site; USD 70,000 - 120,000; Full time

Job summary

The Wheel Group is seeking a Business Development Manager in New Haven, CT to drive new business growth through field prospecting, cold calling, and direct customer visits. This onsite role requires a hunter mindset to expand our wheel, tire, and accessory brands across an assigned territory.

You will own the full sales cycle, build a strong pipeline, and collaborate with internal teams to deliver a seamless customer experience while meeting activity goals and expanding market presence.

Qualifications

• Experience selling wheels, tires, accessories, performance products, or other automotive aftermarket product lines.
• Experience calling on automotive retailers, distributors, dealers, warehouse distributors, or wholesale customers.
• Proven ability to prospect, cold call, and develop new business within an assigned territory.
• Proven ability to develop new business while building long-term customer relationships.
• Strong business acumen with the ability to identify market opportunities and grow market share.
• Strong communication, relationship-building, presentation, and negotiation skills.
• Self-motivated with the ability to work independently in a field-based outside sales environment.
• Experience managing sales activity, customer information, and pipeline opportunities through a CRM.

Responsibilities

• Spend the majority of your time in the field prospecting, cold calling, and visiting prospective customers to generate new business opportunities.
• Make back-to-back sales calls and customer visits throughout your assigned territory to build a consistent pipeline of new business.
• Identify, qualify, and pursue new customer opportunities through networking, referrals, cold calling, and in-person prospecting.
• Own the full sales cycle from prospecting and qualifying to presenting, negotiating, and closing new business.
• Meet or exceed daily, weekly, and monthly activity goals, including customer visits, prospecting, and new account acquisition.
• Develop strategic territory plans to maximize market penetration and revenue growth.
• Build strong relationships with new customers while partnering with internal account teams to support long-term growth.
• Maintain accurate CRM records, pipeline activity, customer visits, and sales forecasts.
• Research market trends, competitors, and growth opportunities within the territory.
• Collaborate with Sales, Marketing, and Operations to ensure a seamless customer experience.

Skills

Face-to-face selling

Cold calling

Territory management

CRM

Negotiation

Presentation

Relationship-building

Communication

Self-motivated

Independent work

Automotive aftermarket knowledge

Tools

CRM

Job description

The Wheel Group is seeking a Business Development Manager in New Haven, CT to drive new business growth through field prospecting, cold calling, and direct customer visits. This onsite role requires a hunter mindset to expand our wheel, tire, and accessory brands across an assigned territory.

You will own the full sales cycle, build a strong pipeline, and collaborate with internal teams to deliver a seamless customer experience while meeting activity goals and expanding market presence.