Field-Based Account Executive — Custom Cycling Kits

Primal Wear; Denver (CO); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental & vision

Employee discount

Paid time off

Company-paid travel

Uncapped commission

Team culture

Job summary

Primal Wear is seeking an Account Executive to build strong customer relationships, win new custom apparel accounts, and grow existing business. This hunter role operates in the field at races, trade shows, and group rides to secure partnerships with clubs, teams, and corporate buyers.

The ideal candidate thrives on travel, guides customers through products and pricing, and treats selling as relationship-building rather than a transaction.

Qualifications

• Must have a proven track record in prospecting and closing new business within cycling-related accounts.
• Ability to manage a multi-step consultative sales process and guide customers through design options.
• Strong relationship-building with clubs, teams, and events.
• Willing to travel up to 40% including weekends.
• Excellent communication and negotiation abilities.
• Experience using CRM tools (Salesforce, HubSpot) preferred.

Responsibilities

• Drive new business — identify, prospect, and close new custom apparel accounts within your territory.
• Consult with teams to understand identity, budget, and timeline, guiding design and fit options.
• Build lasting relationships with captains, officers, and event directors for repeat business.
• Own your territory—develop and execute a plan balancing new accounts with recurring orders.
• Travel to events and visits to clients and partner locations as needed.
• Collaborate with account management to keep orders accurate and on schedule.
• Report and forecast pipeline and order data to sales leadership.
• Attend races and events to spot new opportunities within the cycling community.

Skills

Passion for cycling

Prospecting & closing

Consultative sales

Relationship building

Travel readiness

Negotiation skills

Self-motivation & organization

CRM proficiency

Driver's license & travel

Tools

Salesforce

HubSpot

Job description

Primal Wear is seeking an Account Executive to build strong customer relationships, win new custom apparel accounts, and grow existing business. This hunter role operates in the field at races, trade shows, and group rides to secure partnerships with clubs, teams, and corporate buyers.

The ideal candidate thrives on travel, guides customers through products and pricing, and treats selling as relationship-building rather than a transaction.