Account Executive

Primal Wear; Denver (CO); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Dental & vision

Employee discount

Paid time off

Company-paid travel

Uncapped commission

Team culture

Job summary

Primal Wear is seeking an Account Executive to build strong customer relationships, win new custom apparel accounts, and grow existing business. This hunter role operates in the field at races, trade shows, and group rides to secure partnerships with clubs, teams, and corporate buyers.

The ideal candidate thrives on travel, guides customers through products and pricing, and treats selling as relationship-building rather than a transaction.

Qualifications

• Must have a proven track record in prospecting and closing new business within cycling-related accounts.
• Ability to manage a multi-step consultative sales process and guide customers through design options.
• Strong relationship-building with clubs, teams, and events.
• Willing to travel up to 40% including weekends.
• Excellent communication and negotiation abilities.
• Experience using CRM tools (Salesforce, HubSpot) preferred.

Responsibilities

• Drive new business — identify, prospect, and close new custom apparel accounts within your territory.
• Consult with teams to understand identity, budget, and timeline, guiding design and fit options.
• Build lasting relationships with captains, officers, and event directors for repeat business.
• Own your territory—develop and execute a plan balancing new accounts with recurring orders.
• Travel to events and visits to clients and partner locations as needed.
• Collaborate with account management to keep orders accurate and on schedule.
• Report and forecast pipeline and order data to sales leadership.
• Attend races and events to spot new opportunities within the cycling community.

Skills

Passion for cycling

Prospecting & closing

Consultative sales

Relationship building

Travel readiness

Negotiation skills

Self-motivation & organization

CRM proficiency

Driver's license & travel

Tools

Salesforce

HubSpot

Job description

Primal designs and manufactures custom cycling apparel for clubs, teams, events, bike shops, and corporate partners. We're looking for a driven, relationship-focused Account Executive to build lasting partnerships and expand our custom business.

The Role

We're hiring an Account Executive to build strong customer relationships, win new custom apparel accounts, and grow existing business. This is a hunter role at its core — you'll be out in the field, at races, trade shows, and group rides, building genuine relationships with team captains, club presidents, event directors, and corporate buyers who need custom kits built right. You'll own the sales cycle up to the design process: prospecting, consulting on product and fit needs, quoting, closing, then nurturing those accounts into repeat, season-over-season partners.

This role is ideal for someone who's energized by travel, comfortable guiding a customer through products and pricing, and who sees selling as an extension of relationship-building rather than a transactional exercise.

What You'll Do

• Drive new business — identify, prospect, and close new custom apparel accounts among cycling clubs, race teams, event organizers, bike shops, and corporate partners within your territory
• Consult, don't just sell — understand a team or club's identity, budget, and timeline, and guide them through fabric, fit, and design options to land on a kit they're proud to wear
• Build lasting relationships — become the go-to partner for team captains, club officers, and event directors; earn repeat business season after season, not just a one-time order
• Own your territory — develop and execute a territory plan that balances new account acquisition with a growing base of recurring custom orders
• Represent us in the field — travel approximately 40% of the time visiting current and potential clients or attending events and expos
• Collaborate cross-functionally — work closely with account management team to keep custom orders accurate, on schedule, and aligned with customer expectations
• Report and forecast — maintain accurate pipeline and order data and provide regular forecasts to sales leadership
• Stay close to the sport — attend races, group rides, and cycling community events to build authentic relationships and spot new team and club opportunities

What You Bring

• A genuine passion for cycling — you don't need to be a racer, but you should know the culture, the clubs, and the calendar of races and events
• A proven track record of prospecting and closing new business, not just managing existing accounts
• Comfort managing a consultative, multi-step sales process rather than a single-touch transaction
• Strong relationship-building instincts; you build trust quickly and maintain it over time, especially with volunteer-run clubs and teams
• Comfort with a travel-heavy schedule (:40%), including weekends for events, group rides, and trade shows
• Excellent communication and negotiation skills
• Self-motivated and organized; able to manage a territory and a pipeline of custom orders independently while hitting targets
• Proficiency with CRM tools (Salesforce, HubSpot, or similar)
• Valid driver's license and ability to travel domestically (and internationally, if applicable)

Nice to Have

• Existing relationships with cycling clubs, race teams, event organizers, or bike shops
• Experience selling custom or team-dealer apparel (cycling, running, triathlon, or similar endurance sports)

Primal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Requirements

Requirements:

• Exceptional relationship-building skills with a genuine enthusiasm for connecting with customers and prospects.
• Confident and engaging communicator, both over the phone and in person.
• Willing and able to travel regularly for customer meetings, industry events, trade shows, and other business-development opportunities.
• Skilled at understanding customer needs, presenting solutions, and developing long-term partnerships.
• Proactive about maintaining meaningful customer contact and identifying opportunities for growth.
• Collaborative team member who communicates effectively and contributes positively within an in-office environment.
• Organized, dependable, and comfortable balancing travel, customer engagement, follow-up, and internal coordination.
• Able to work closely with Customer Account Specialists and other departments to create a seamless customer experience

Benefits

• Competitive base salary with uncapped commission potential
• Annual Salary between $80,000 - $100,000
• Company-paid travel and business expenses
• Comprehensive health, dental, and vision insurance
• Generous employee discount on Primal gear
• Paid time off
• A collaborative, active team that believes in—and uses—the products we sell