Federal Marketing Analytics and Insights Manager

Accenture Federal Services Careers Marketplace; Arlington (VA); On-site; USD 123,000 - 204,000; Full time

Job summary

Accenture Federal Services in Arlington, VA, is seeking a Federal Marketing Analytics and Insights Manager to elevate the Marketing + Communications team. You will optimize data, governance, and analytics to deliver insights that drive performance and strategic decisions.

Lead data strategy, dashboards, and AI-powered analytics; oversee cross-channel tracking and CRM governance; collaborate with leadership and growth teams to ensure data-driven marketing across programs.

Qualifications

• Minimum 8 years of experience in marketing analytics, data strategy and governance.
• Experience with performance measurement in B2B or B2G environments, military or civilian is a plus.
• Strong written and verbal communication skills to present insights to stakeholders at all levels.
• Executive presence and stakeholder management in a matrixed organization.
• Team-oriented and highly collaborative with strong interpersonal skills.

Responsibilities

• Lead data strategy, governance, analytics, quality, and integration across marketing platforms.
• Oversee cross-channel tracking, data lake/API integrations, and reporting requirements.
• Maintain core marketing measurement framework with standardized metrics and data sources.
• Develop dashboards and analytics models translating data into actionable insights for marketers and leaders.
• Analyze performance, forecast trends, and guide data-driven optimization.
• Advance AI-powered analytics, automation, and experimentation to improve efficiency and targeting.
• Identify trends and insights to inform engagement strategies and marketing effectiveness.
• Govern CRM platform data accuracy and enable comprehensive client intelligence.

Skills

Marketing analytics

Data strategy

Governance

Stakeholder management

Communication

Project management

Tools

Salesforce

Marketing Cloud

Adobe Analytics

Adobe Target

LinkedIn Campaign Manager

Sprinklr

HubSpot

Cvent

Power BI

Job description

Federal Marketing Analytics and Insights Manager

Arlington, VA

We’re hiring a Marketing Analytics and InsightsManager to enhance our Marketing + Communications (M+C) team.

The Manager optimizes our data and analytics program by leveraging technology, data, and AI to deliver unparalleled insights and drive meaningful impact across marketing and the business. This role serves as a critical connector across M+C, Leadership, Business and Growth teams—ensuring our marketing programs are fueled by accurate data, strong governance, integrated systems, and powerful analytical tools that elevate performance and decision‑making.

The Work

• Lead data strategy, governance, analytics, quality, and integration efforts to ensure accurate, consistent, and accessible marketing and communications data across multiple marketing platforms
• Oversee cross-channel tracking and measurement infrastructure, including knowledge about tracking links, foundational data lake or API-based integrations and reporting requirements
• Evolve and maintain the core marketing measurement framework, including standardized metrics, definitions, benchmarks and aligned data sources
• Develop dashboards, reporting frameworks, and analytics models that translate complex data into clear, actionable insights for marketers, leaders, and other senior stakeholders
• Analyze and evaluate real‑time and overall performance, forecast trends, and guide strategic optimization using data-driven methodologies
• Advance AI-powered analytics, automation, and experimentation to improve efficiency, enhance targeting, and demonstrate measurable business impact
• Identify and synthesize key trends and insights that inform engagement strategies and strengthen marketing effectiveness
• Maximize and govern the CRM platform to ensure high data accuracy and enable comprehensive client intelligence and activity tracking

What you need

• Minimum 8 years of experience in marketing analytics, data strategy and governance, and performance measurement within a B2B or B2G environment, military or civilian
• Strong written and verbal communication skills, with the ability to present insights clearly to stakeholders at all levels
• Demonstrated ability to manage multiple projects in a deadline-driven environment
• Executive presence and strong stakeholder management skills within a matrixed organization
• Team-oriented and highly collaborative with strong interpersonal skills

Bonus if you have

• Understanding of marketing disciplines across integrated campaigns, account-based marketing, content, web and digital, social, paid and earned media, advertising, recruitment marketing and event-based channels
• Working knowledge of Salesforce, Marketing Cloud, or similar CRM, and marketing automation platforms
• Familiarity with Adobe Analytics, Adobe Target, LinkedIn Campaign Manager, Sprinklr, HubSpot, Cvent, Greenhouse, and Power BI or other data visualization tools
• Experience with AI-powered analytics tools, automation frameworks, or marketing experimentation programs

#LI-DNI

As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Virginia, Washington, and the District of Columbia, and the city of Cleveland . The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply.

The pay range for the states of California, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Virginia, Washington, and the District of Columbia, and the city of Cleveland is:

$95,200 - $204,400 USD

What We Believe

As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for their mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain a culture where everyone feels welcomed and included. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on.

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For details, view a copy of theAccenture Federal Services Equal Opportunity Policy Statement.

Accenture Federal Services is an Equal Employment Opportunity employer. Additionally, as an Affi-

Requesting An Accommodation

Accenture Federal Services is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture Federal Services and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If youare being considered for employment opportunities with Accenture Federal Services andneed anaccommodation for a disability or religious observanceduring the interview process or for the job you are interviewing for, please speak with your recruiter.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture Federal Services or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, pleaseclick here for additional important information.