Federal Events & Field Marketing Lead

Kaizen Labs; New York (NY); Sur place; USD 120 000 - 180 000; Plein temps

Résumé du poste

Kaizen seeks an experienced events leader to own the federal conference and field-marketing program in the United States. You will drive the annual events calendar, strategy, and budget while coordinating with sales, Brand & Storytelling, and Government Affairs to optimize sponsorships and executive engagements.

You will manage booth production, AV, shipping, and run-of-show documents, ensuring timely deliverables and high-impact briefings for senior government audiences.

Qualifications

• 4–10 years in events, experiential marketing, or field marketing.
• Direct ownership of events strategy and budget.
• Demonstrated experience owning a conference circuit, including shows, sponsorship value, booth production, and event operations.
• Knowledge of the federal conference landscape, or ability to learn it quickly.
• Experience running events for federal or public sector buyers is a significant advantage.

Responsabilités

• Build and own Kaizen’s annual events calendar and overall strategy.
• Negotiate sponsorships, booth placement, and opportunities to pursue.
• Own booth design, demos, collateral, swag, vendors, and production partners.
• Run field marketing activities with sales: account targeting, outreach, meetings, travel, staffing, follow-up.
• Plan executive dinners, agency roundtables, and closed-door briefings around major shows.
• Secure leadership speaker placements and panel submissions in partnership with Brand & Storytelling and Government Affairs.
• Scope event photography/video capture and run-of-show planning.
• Own event budgets, reporting, and cost-per-meeting analysis.
• Ensure programs comply with federal, state, and local ethics rules.

Connaissances

Event Operations

Sponsorship Negotiation

Booth Production

Event Planning

Pipeline Measurement

Conference Circuit Management

Run-Of-Show Documents

Shipping Coordination

AV Management

Excellent Communication

Emotional Intelligence

Outils

AI Tools

Event Management Software

Description du poste

Kaizen seeks an experienced events leader to own the federal conference and field-marketing program in the United States. You will drive the annual events calendar, strategy, and budget while coordinating with sales, Brand & Storytelling, and Government Affairs to optimize sponsorships and executive engagements.

You will manage booth production, AV, shipping, and run-of-show documents, ensuring timely deliverables and high-impact briefings for senior government audiences.