Expert Marketing Measurement Manager

Haleon; New Jersey; Hybrid; USD 123,000 - 204,000; Full time

Benefits offered by this job

Annual bonus

Job summary

Haleon is seeking a highly analytical Expert (HCP) Analytics Lead in Warren, NJ, with a hybrid work model requiring three in-office days per week. You will drive performance measurement, insights, and strategic optimization for Haleon’s Expert Team, partnering with Marketing, Sales, Medical, and Consumer Insights to inform decisions and accelerate brand growth.

You will shape how Expert engagement is measured and forecasted, develop analytics capabilities, and translate complex data into clear,

Qualifications

• Bachelor’s degree required.
• 5+ years of analytics, insights, commercial strategy, or related fields.
• Experience with field sales data, CRM systems (e.g., Veeva, Salesforce), or HCP engagement analytics.
• Strong quantitative skills; proficiency with Excel and BI tools (Power BI, Tableau).
• Experience with market data (e.g., Nielsen, Circana, IQVIA, Ipsos) is a plus.
• Demonstrated success operating in cross‑functional, matrixed environments.

Responsibilities

• Lead integration of Expert performance data across brands and initiatives, ensuring KPI consistency.
• Build and evolve analytical models to quantify Expert influence on HCP recommendations and consumer behavior.
• Synthesize analyses into executive narratives to inform strategy.

Skills

Analytical thinking

Cross-functional collaboration

Storytelling

Communication

Education

Bachelor’s degree

Tools

Veeva

Salesforce

Excel

Power BI

Tableau

Job description

The salary range for this role is: $148,648 - 204,391 USD annually plus an annual bonus.

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

We are seeking a highly analytical, commercially minded Expert (HCP) Analytics Lead to drive performance measurement, behavioral insights, and strategic optimization for Haleon’s Expert Team—including our field‑based HCP Sales, Expert marketing, and Operations teams. This is a high‑impact role at the center of Haleon’s Expert growth agenda. You will shape how Expert engagement performance and impact is measured, understood, forecasted, and actioned across the organization, partnering closely with senior leaders to strengthen HCP recommendation impact, improve Expert execution, and accelerate brand growth by driving consumer awareness and trial through HCP recommendations.

Key Responsibilities

Performance Measurement & Insights

• Lead integration of Expert performance data across brands and initiatives, ensuring consistency in KPIs, measurement approaches, and reporting frameworks
• Build and evolve analytical models that quantify Expert influence on HCP recommendations and downstream consumer purchase behavior
• Synthesize complex behavioral and performance analyses into clear, executive‑ready narratives that inform strategic decision‑making
• Partner with Marketing, Sales, Medical, and Consumer Insights to align Expert strategy with broader commercial priorities
• Maintain best‑in‑class storytelling, reporting, and dashboarding for Expert performance, including territory optimization, engagement quality, and productivity
• Translate business questions into high‑impact analyses that guide Expert deployment, targeting, messaging, and resource allocation
• Support experimentation and pilot design to validate new Expert tactics and measure incremental impact
• This role is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.

Basic Qualifications

• Bachelor’s degree required
• 5+ years of experience in analytics, insights, commercial strategy, or related fields (pharmaceutical sales, CPG, consumer health, or healthcare engagement preferred)
• Experience working with field sales performance data, CRM systems (e.g., Veeva, Salesforce), or HCP engagement analytics
• Strong quantitative skills; proficiency with Excel and BI tools (Power BI, Tableau)
• Experience with market data (e.g., Nielsen, Circana, IQVIA, Ipsos) and consumer panel data (e.g., Numerator) is a plus
• Demonstrated success operating in cross‑functional, matrixed environments

What You Bring

• Strong ability to connect disparate Expert, HCP, and consumer data into a cohesive performance narrative
• Excellent communication and storytelling skills, especially with senior audiences
• Comfort navigating ambiguity and leading through complex, evolving business questions
• Highly collaborative mindset with the ability to influence across functions and levels
• Strong leadership and coaching capabilities with a focus on developing others

Why This Role

You’ll gain exposure to cross-category strategy while building expertise in market analytics, consumer behavior, and performance diagnostics. You’ll gain a commercial and analytical skillset and you’ll work to accelerate brand growth through data‑driven decisions.

The salary range for this role is: $148,648 - 204,391 USD annually plus an annual bonus.

Benefits

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

Job Posting End Date

2026-09-25

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to [e-mail]. Please include the following in your email:

Use subject line: ‘Haleon Careers: Job Accommodation Request’

Your Name and contact information

Requisition ID and Job Title you are interested in

Location of Requisition (city/state or province/country)

Description of specific accommodation you are requesting

Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.