Experiential Program Manager: Lead Retail Activations

RSM | Retail Sports Marketing; Charlotte (NC); On-site; USD 70,000 - 100,000; Full time

Job summary

RSM | Retail Sports Marketing in Charlotte is seeking a Program Manager to lead experiential marketing programs, retail activations, and shopper marketing initiatives from kickoff through completion. You will work cross-functionally with account teams, operations, creative, production, logistics, and vendors to ensure on-time, on-budget delivery and exceptional client relationships.

The ideal candidate is highly organized, solutions-oriented, and comfortable managing multiple moving pieces in a

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Project Management, or related field preferred.
• 3+ years of experience in project management, account management, experiential marketing, agency operations, or related field.
• Strong project management, organization, and time management skills.
• Exceptional written and verbal communication skills.
• Ability to work collaboratively across departments while maintaining ownership of assigned projects.
• Solutions-oriented mindset with the ability to adapt quickly in a fast-paced environment.
• Experience managing budgets, timelines, vendors, and cross-functional deliverables preferred.
• Proficiency in Microsoft Office Suite and project management platforms.
• Ability and willingness to travel approximately 25%, including occasional non-standard hours during live program execution.

Responsibilities

• Lead day-to-day management of assigned programs and projects, ensuring seamless execution from planning through final delivery.
• Develop and oversee project timelines, deliverables, budgets, and internal workflows to ensure projects stay on track.
• Serve as a primary point of contact for clients, maintaining proactive communication and building strong working relationships.
• Collaborate cross-functionally with account teams, operations, creative, production, logistics, and external vendors to execute projects successfully.
• Coordinate sourcing of materials, assets, supplies, staffing, and other project needs to support program execution.
• Manage project budgets, expenses, invoicing timelines, and program financials while maintaining fiscal responsibility.
• Identify and proactively solve project challenges, communicating risks, updates, and solutions as needed.
• Maintain consistent communication regarding project updates, timelines, and deliverables with both internal teams and clients.
• Support the development of presentations, recaps, client-facing materials, and internal reporting documents.
• Oversee vendor, contractor, and partner relationships to ensure quality execution and adherence to project expectations.
• Maintain high-quality standards and strong attention to detail while balancing multiple projects and competing priorities.
• Travel approximately 25% to support client meetings, program launches, site visits, and live events.

Skills

Project management

Organization

Time management

Communication skills

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, Project Management, or related field

Tools

Microsoft Office

Project management platforms

Job description

RSM | Retail Sports Marketing in Charlotte is seeking a Program Manager to lead experiential marketing programs, retail activations, and shopper marketing initiatives from kickoff through completion. You will work cross-functionally with account teams, operations, creative, production, logistics, and vendors to ensure on-time, on-budget delivery and exceptional client relationships.

The ideal candidate is highly organized, solutions-oriented, and comfortable managing multiple moving pieces in a