Experiential Marketing Specialist: Food & Guest Experiences

Aramark Correctional Services; Philadelphia (Philadelphia County); On-site; USD 60,000 - 90,000; Full time

Job summary

Aramark Marketing Specialist supports WXG Marketing in developing consumer-facing communications, tools and activations to drive field execution, engagement and sales. Based at Aramark Headquarters in Philadelphia with in-office expectation, you will focus on guest amenities and retail solutions across workplace cafés and custom dining environments.

The role requires a marketing degree and 2–4 years of experience, with strong creative sensibility and a track record of delivering projects on time

Qualifications

• Bachelor's degree in marketing, or related field.
• 2–4 years of professional marketing experience.
• Ability to manage multiple projects and meet deadlines.
• Strong visual eye and creative sensibility.
• Proven ability to deliver projects on time and within budget.
• Travel 30%+

Responsibilities

• Strategic Tool Development: Create marketing tools, assets, and resources that support initiatives focused on profitable growth.
• Cross-Functional Collaboration: Work closely with internal teams to deliver results.
• Agency Oversight: Manage external agency projects to ensure deliverables align with strategic objectives are completed on schedule and stay within budget.
• Program Evaluation: Ensure marketing concepts & innovation are backed by strong business cases and deliver measurable results.
• Training & Enablement: Communicate and support employee training of programs and promotions to ensure successful field implementation.
• Consumer - Centric Focus: Keep consumer needs at the forefront by integrating trends and insights into marketing strategies, tools, communication and execution.
• Field Engagement: Collaborate with field operations, marketing and sales teams to gather insights and feedback that inform future strategy and execution.

Skills

Project management

Time management

Creative sensibility

Budget management

Travel readiness

Education

Bachelor's degree in marketing

Job description

Aramark Marketing Specialist supports WXG Marketing in developing consumer-facing communications, tools and activations to drive field execution, engagement and sales. Based at Aramark Headquarters in Philadelphia with in-office expectation, you will focus on guest amenities and retail solutions across workplace cafés and custom dining environments.

The role requires a marketing degree and 2–4 years of experience, with strong creative sensibility and a track record of delivering projects on time