Experiential Marketing Lead, In-Store Activations

Nintendo; Washington (District of Columbia); On-site; USD 90,000 - 130,000; Full time

Job summary

Nintendo of America is seeking a seasoned experiential marketing leader to drive in-store activations and immersive consumer experiences that align with product campaigns. The role focuses on creating memorable store moments through visuals, events, and hands-on experiences, partnering with brand and campaign teams.

Ideal candidates bring a track record of delivering high-impact consumer events, strong collaboration across functions, and eligibility to work in the United States.

Qualifications

• Six+ years of experience in consumer marketing or experiential events.
• Proven record of developing and executing consumer events with measurable impact.
• Bachelor’s degree or equivalent in marketing, business, or related field.
• Applicants must be legally eligible to work in the United States.

Responsibilities

• Oversees experiential marketing programs driving consumer engagement and store traffic.
• Collaborates with internal teams to align priorities and brand messaging.
• Leads briefing and creative development for experiential opportunities and ROI.
• Develops materials and tactics to leverage IP and store experiences.
• Manages onsite event execution and post-event learnings for future programs.
• Plans store activations for product launches, IP moments, and holiday campaigns.
• Coordinates signage, AV content, store website, and other materials.

Skills

Experiential marketing

Event planning

Brand management

Cross-functional collaboration

Campaign development

Education

Bachelor’s degree or equivalent

Tools

Adobe Creative Suite

AV content creation

Job description

Nintendo of America is seeking a seasoned experiential marketing leader to drive in-store activations and immersive consumer experiences that align with product campaigns. The role focuses on creating memorable store moments through visuals, events, and hands-on experiences, partnering with brand and campaign teams.

Ideal candidates bring a track record of delivering high-impact consumer events, strong collaboration across functions, and eligibility to work in the United States.