Influencer Marketing Lead - Experiential Creator Activations

Nintendo; Redmond (WA); Hybrid; USD 117,000 - 211,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Paid time off

Performance bonus (semi-annual)

Job summary

Nintendo of America is seeking an Influencer Marketing Manager to lead earned influencer strategy, craft experiential activations, and build authentic creator partnerships that deepen fan communities.

Reporting to the Senior Manager of Influencer Marketing, you will collaborate across teams to ensure culturally relevant campaigns and long-term engagement with Nintendo brands in the U.S. Hybrid role based in Redmond, WA.

Qualifications

• Six years of experience in communications, PR, influencer marketing or social media.
• Budget management experience.
• Experience managing direct reports.
• Strong writing and editing skills.
• Experience creating still and video assets.
• Undergraduate degree in communications, PR, marketing, journalism, or related field.

Responsibilities

• Lead Nintendo of America's Earned Influencer strategy and partnerships.
• Plan experiential and community-based activations and events.
• Engage with content creators to bring Nintendo products to life.
• Collaborate with Communications, PR and celebrity teams for opportunities.
• Manage external partners and agencies involved in influencer programs.
• Draft and edit strategic campaign plans and social copy.
• Oversee collection and distribution of game assets.
• Coordinate with other marketing teams to align projects.

Skills

Influencer marketing

Public relations

Communications

Social media

Budget management

Team leadership

Writing and editing

Asset creation

Education

Bachelor's degree in Communications/PR/Marketing/Journaling or related field

Job description

Nintendo of America is seeking an Influencer Marketing Manager to lead earned influencer strategy, craft experiential activations, and build authentic creator partnerships that deepen fan communities.

Reporting to the Senior Manager of Influencer Marketing, you will collaborate across teams to ensure culturally relevant campaigns and long-term engagement with Nintendo brands in the U.S. Hybrid role based in Redmond, WA.