Experiential Marketing Lead - Hybrid Store Activations

Nintendo; Redmond (WA); Hybrid; USD 121,000 - 218,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Paid time off

Job summary

Nintendo of America in Redmond, WA seeks a seasoned marketer to lead and execute experiential marketing programs for Nintendo Stores. You will drive consumer engagement, collaborate on strategic plans, and align messaging across teams to maximize brand impact.

The role emphasizes developing creative materials, overseeing events, and planning store activations for product launches and holiday periods. Hybrid work in Redmond, with competitive pay and benefits.

Qualifications

• Experience leading consumer marketing campaigns with measurable impact.
• Track record of successful, large-scale experiential events on schedule and budget.
• Knowledge of promotional and experiential strategies and tactics.

Responsibilities

• Oversee experiential marketing programs to drive consumer purchase intent and engagement.
• Collaborate in strategic planning and development of proposals for experiential programs.
• Coordinate with internal teams to align marketing priorities and messaging.
• Lead briefing and creative development for IP and brand messages.
• Present opportunities to senior management with ROI projections.
• Develop materials and tactics for impactful use of Nintendo IP and stores.
• Manage onsite event execution and post-event learnings.
• Plan store activations for launches, IP moments, and holidays.
• Coordinate store marketing materials including signage and AV content.
• Identify opportunities and plan initiatives supporting store/brand goals.
• Collaborate on social, advertising, and partnerships for store marketing.

Skills

Consumer marketing

Experiential marketing

Event planning

Strategic planning

Collaboration across teams

Education

Bachelor's degree or equivalent

Job description

Nintendo of America in Redmond, WA seeks a seasoned marketer to lead and execute experiential marketing programs for Nintendo Stores. You will drive consumer engagement, collaborate on strategic plans, and align messaging across teams to maximize brand impact.

The role emphasizes developing creative materials, overseeing events, and planning store activations for product launches and holiday periods. Hybrid work in Redmond, with competitive pay and benefits.