Experiential Marketing Lead, Global Experiences

Meta; San Francisco (CA); On-site; USD 152,000 - 213,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta seeks an experienced Experiential Marketing Lead to drive immersive brand experiences globally across Consumer, Policy, Advertising, Small Business and Creators.

You will own strategy and execution on the Global Experiences team, partnering with production and creative agencies to bring concepts to life while tracking performance with decision science. This role involves significant travel and collaboration across disciplines to showcase our products and connect people.

Qualifications

• 10+ years in experiential marketing and events.
• Proven track record of large-scale experiential activations.
• Experience with hybrid, multi-channel experiences.
• Strong cross-functional leadership and executive exposure.
• Experience in B2C or B2B experiential programs.
• Ability to present to executives and influence stakeholders.

Responsibilities

• Develop global experiential marketing strategies and programs.
• Lead cross-functional projects and partner with agencies and industry.
• Drive 360-degree strategies aligned with company priorities.
• Define and report measurement metrics with analytics.
• Manage budgets with finance and planning teams.
• Oversee long-range planning and vendor management.
• Coordinate on-site and travel up to 50%.

Skills

Experiential marketing

Cross-functional leadership

Strategic partnerships

Budget management

Event production

Measurement & analytics

Job description

We're seeking a experienced experiential marketer to join our Global Experiential + Industry Marketing team, focusing on leading, developing, and executing immersive physical and digital brand experiences across a multitude of audiences, including Consumer, Policy, Advertising, Small Business and Creators. As an Experiential Marketing Manager on the Global Experiences team, you will lead a strategy and execution supporting Meta's priorities with an understanding of established and emerging technologies and products. This role will deliver experiences that drive engagement and showcase our brand and showcase our brand, innovative products and their capacity to connect people in meaningful ways. You will come to the table with established expertise in driving relevant experiences and partnerships, and has a background working in experiential marketing and strategy and demonstrated leadership skills and industry relationships.

Experiential Marketing Lead, Global Experiential and Industry Marketing Responsibilities:

• Own and develop experiential marketing strategies for global events and activations, while delivering against key performance indicators with measurable results
• Lead and drive highly nuanced cross-functional projects, events and experiences
• Partner closely with production agencies, creative agencies and industry to bring strategic concepts to life
• Drive 360-degree experiential marketing strategies that align with Meta's priorities and goals
• Work with Decision Science team to define and report measurement metrics
• Manage marketing and experiential budget in close collaboration with finance and planning partners
• Lead long-range planning, identify new opportunities, select and manage partners, vendors, contractors and other resources to achieve business objectives while delivering on budget
• Position includes frequent travel, which can be up to 50%

Minimum Qualifications:

• 10+ years of marketing experience, with a focus on experiential marketing and events
• Demonstrated experience producing successful large-scale events and experiential activations
• Experience developing and producing innovative hybrid, multi-channel experiences
• Proven experience aligning and driving cross-functional teams against goals and objectives
• Direct experience managing business-to-consumer or business-to-business experiential programs
• Experience presenting to and influencing executive stakeholders and experience interfacing with all levels across communications and presentations
• Problem solving skills, strategic-thinker and demonstrated leadership skills

Preferred Qualifications:

• Experience in advertising, tech, marketing and media industry
• Network of agency, partner, and vendor relationships
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

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Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$152,000/year to $213,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.