Product Marketing Manager

Meta; San Francisco (CA); On-site; USD 160,000 - 224,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta seeks an experienced Product Marketing Manager to drive market requirements and go-to-market plans for Meta’s advertising solutions across Facebook, Instagram, WhatsApp, Threads and Reality Labs. You will own GTM strategy and lead cross-functional initiatives.

The role requires 10+ years in technology or internet marketing, product management or consulting, with strong analytical, communication, and leadership skills.

Qualifications

• 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting.
• Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives.
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues.
• Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace.
• Communication experience that is effective with technical, business, and external stakeholders.

Responsibilities

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
• Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
• Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
• Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement

Skills

Cross-functional leadership

Data-driven decision making

Communication skills

Multitasking

Strategic marketing

Product management

Analytical thinking

Education

Bachelor's Degree in Business, Marketing or Related discipline

Job description

Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs. In this role, you will be responsible for driving market requirements and go-to-market plans for Meta’s solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption, and working cross-functionally with partners at various altitudes throughout the company. The ideal candidate will have experience in digital advertising, monetization, product management or marketing, and an understanding of the digital advertising, marketing industry. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as experience in managing multiple concurrent projects and navigating ambiguity.

Product Marketing Manager Responsibilities:

• Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
• Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
• Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
• Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement

Minimum Qualifications:

• 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
• Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
• Communication experience that is effective with technical, business, and external stakeholders
• Bachelor's Degree in Business, Marketing or Related discipline

Preferred Qualifications:

• MBA or other relevant advanced degree
• Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
• Experience leading go-to-market for products with global reach end-to-end, including sales enablement and developing positioning/narrative
• Experience in the advertising/marketing space with online media related products
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affi…

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$160,000/year to $224,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.