Experiential Brand Manager

Texas A&M University System; College Station (TX); On-site; USD 75,000 - 110,000; Full time

Job summary

Texas A&M University is seeking a Brand Experiences Manager to develop and execute immersive brand activations across campus and external partnerships. You will drive events that align with the university’s mission, values, and goals, engaging diverse audiences with premium experiences.

The role collaborates with Marketing & Communications, senior leaders, and external agencies to ensure cohesive storytelling, effective measurement, and ongoing optimizations.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• Five years of experience in brand marketing or experiential marketing and large-scale brand events.
• Experience leading development and execution of high-profile brand activations preferred.

Responsibilities

• Develop and manage Texas A&M University’s brand experiences strategy and events.
• Collaborate with leadership, brand marketing, content, and agency partners to align with university goals.
• Identify partnerships with brands, influencers, agencies and vendors to expand reach.
• Plan, execute and measure experiential marketing efforts within budgets and timelines.
• Mentor a Production Manager for brand activation logistics and support.

Education

Bachelor’s Degree in Marketing, Communications, Business or related field

Job description

Texas A&M University is seeking a Brand Experiences Manager to develop and execute immersive brand activations across campus and external partnerships. You will drive events that align with the university’s mission, values, and goals, engaging diverse audiences with premium experiences.

The role collaborates with Marketing & Communications, senior leaders, and external agencies to ensure cohesive storytelling, effective measurement, and ongoing optimizations.