Senior Experiential Marketing Lead

Taylor's University Sdn Bhd; Lakeside (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

Taylor's University is seeking a Senior Executive in Experiential and Engagement Marketing to lead on-ground activations and events, aligning brand direction with target audiences and stakeholders. You will work closely with cross-functional teams to deliver impactful campus experiences.

The ideal candidate has a Bachelor's in Marketing or Mass Communication, 5+ years in events/marketing, strong planning and budget skills, familiarity with Salesforce, Excel and PowerPoint, and the ability to

Responsibilities

• Lead on-ground activations and events, aligning with brand direction and target audiences.
• Collaborate with cross-functional teams (brand, digital & content, PR, scholarship, events) to deliver impactful campus experiences.
• Drive five-star customer experience at every touchpoint and manage data-driven insights to strengthen messaging.

Job description

Taylor's University is seeking a Senior Executive in Experiential and Engagement Marketing to lead on-ground activations and events, aligning brand direction with target audiences and stakeholders. You will work closely with cross-functional teams to deliver impactful campus experiences.

The ideal candidate has a Bachelor's in Marketing or Mass Communication, 5+ years in events/marketing, strong planning and budget skills, familiarity with Salesforce, Excel and PowerPoint, and the ability to