Experiential Brand Activator

Phusion Projects; Chicago (IL); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Bonus awards

Cell phone allowance

Medical, dental, vision insurance

Job summary

Phusion Projects in Chicago is seeking an Event Coordinator to plan and execute brand activations, festivals, sponsorships, and experiential events that bring our brands to life for consumers, retailers, and partners. You will manage logistics, vendors, budgets, and on-site execution with weekend and evening hours as needed.

This role requires strong organizational skills, travel readiness, and knowledge of local permitting and alcohol sampling compliance.

Qualifications

• 2-4 years of experience in event planning, experiential marketing, or promotions, ideally within the CPG and/or consumer category.
• Bachelor's Degree (BA) from a four-year college or university, or equivalent combination of education and experience, preferred.
• Computer skills required: Microsoft Office Suite; familiarity with event management/project tracking tools a plus.
• Ability to travel frequently, including evenings and weekends, to support event execution.
• Strong project management and organizational skills, with the ability to manage multiple events simultaneously.
• Experience with budgeting and expense management.
• Strong presentation skills, with the ability to represent the brand in front of consumers, retailers, and partners.
• Demonstrated ability to work with a minimum of supervision.

Responsibilities

• Work with Marketing and Sales teams to drive Phusion brand positioning and awareness in key markets.
• Execute brand activations, festivals, sponsorships, and promotional events across the US, from concept through post-event recap.
• Coordinate event logistics for assigned events in Chicago and other key markets.
• Manage relationships with vendors, staffing agencies, and promotional partners.
• Ensure all sampling and activation activity complies with local alcohol regulations, venue requirements, and company compliance standards.
• Manage event budgets, track spending, and reconcile invoices and expenses in a timely manner.
• Coordinate brand ambassador and promotional staff scheduling, training, and on-site management for events.
• Maintain and manage inventory of event assets, signage, and giveaways, while coordinating shipping and storage between events.
• Partner with Trade Marketing and Sales to align event activity with distributor and retailer priorities.
• Collaborate with brand marketing to develop marketing collateral (POS, creative, etc.) & to tie-in digital execution.
• Develop post-event recaps summarizing attendance, execution, spending, and key learnings for leadership.
• Travel on-site to support and oversee events, including some evenings and weekends.
• Work in the market to evaluate effectiveness and identify growth opportunities.

Skills

Event planning

Experiential marketing

Budget management

Vendor coordination

Presentation skills

Education

Bachelor's degree

Tools

Microsoft Office

Event management tools

Job description

Phusion Projects in Chicago is seeking an Event Coordinator to plan and execute brand activations, festivals, sponsorships, and experiential events that bring our brands to life for consumers, retailers, and partners. You will manage logistics, vendors, budgets, and on-site execution with weekend and evening hours as needed.

This role requires strong organizational skills, travel readiness, and knowledge of local permitting and alcohol sampling compliance.