Experiential Associate Creative Director

160OVER90; New York (NY); On-site; USD 142,000 - 190,000; Full time

Job summary

A leading global marketing agency seeks an Experiential Associate Creative Director to craft engaging live experiences. The ideal candidate will lead projects, mentor teams, and deliver outstanding creative results while collaborating across departments. Key qualifications include strong leadership, a degree in graphic design or marketing, and a minimum of 7 years of experience in a similar setting.

Qualifications

• 7+ years of experience within an ad agency or similar setting.
• Strong work ethic and ability to adapt.
• Digital portfolio of relevant creative work.

Responsibilities

• Lead creative delivery and collaborate with cross-functional teams.
• Concept and execute experiential programming.
• Advocate for creative ideas and present to clients.

Skills

Creative problem-solving

Interpersonal communications

Strategic thinking

Presentation skills

Education

Degree in graphic design, marketing/communications or similar

Tools

InDesign

Photoshop

Illustrator

Adobe Creative Suite

Slack

Google Slides

Job description

Who We Are:

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

The Role and What You'll Do:

As an Experiential Associate Creative Director, you are a master of many verticals and a mentor to all, but you truly shine in creating live experiences. You know how to tell a big brand story, execute an event flawlessly and crack culture with a single social video. Most importantly, you can now teach others how to do the same.

You come from an art background but you have gained an ear for copy as well. You can craft a killer deck and sell in a big room. You lead small projects and are well on your way to owning the big ones.

You are a go-to for pitches (with your partner and as a solo player) and have become a mainstay on key accounts. You are quickly becoming a recognizable face on the client calls and have a strong relationship with the integrated team. You collaborate with all those under you, above you and beside you.

Your Creative Director can always rely on you and your Group Creative Director sees you as second in command. You keep the projects flowing and team going, connecting what’s been done with what’s possible. You are ready to lead and eager to step up to the plate.

You are the firepower that keeps the team churning and the pinch-hitter that can always be depended on when we need a senior hand.

You can be counted on to deliver every time and can inspire the same dedication in others.

• Play a hands-on role in the delivery of outstanding creative and results, working collaboratively within a cross-disciplinary team and environment (Creative teammates, strategists, media planners and account team) to ensure creative work is on-brand, works hard and stands out amongst the rest
• Help to guide teams to define experiential programming, thematics, consumer journeys and physical components
• Work hand in hand with production on fabrication and production elements to ensure in-budget solutions, quality control and on time delivery
• Ensure consistency and efficacy of creative
• Concept creative from brief to end product with the ability to self-manage multiple projects and tight timelines
• Work within the client’s established brand guidelines
• Leverage concepting and strategic talent to contribute to entire campaigns that solve for consumer needs and business goals
• Successfully advocate your creative ideas by confidently presenting to leadership, stakeholders and clients
• Articulate and rationalize creative decisions with strategic insights
• Collaborate with internal teams such as media, strategists, and creative leads to test a multitude of creative iterations and apply learnings to evolving best practices
• Stay consistently relevant and up-to-date on all marketing trends and culture in effort to bring fresh ideas, sharing with peers and the broader team
• Proactively research and develop innovative ideas for clients’ brand
• Develop exceptional concepts for a wide range of advertising including branding, TV, social, digital, print, OOH, experiential and more
• Appraise and edit your own work
• Work closely with project managers and account teams across the life span of a project
• Bring to life ideas for new business pitches and existing clients across presentations and production
• Work effectively with all stakeholders to complete projects within timelines and budget parameters
• Expert level proficiency in InDesign, Photoshop, Illustrator, Adobe Creative Suite, Slack and Google Slides
• Receptive to creative feedback and adaptability in creative development process; give direction to creatives from leadership and clients
• As an adjunct and support to creative leadership drive overall creative aesthetic and concept creation, bringing innovative ideas to life both visually and verbally
• Contribute to ongoing performance reviews of the team and provides team members with opportunities to grow and thrive creatively

You Have These:

• 7+ years of experience within an ad agency or similar setting
• Degree in graphic design, marketing/communications or similar field
• 3d and AI knowledge a plus
• Be fearless and not afraid to fail
• A natural curiosity for the unique, the buzz-worthy and the culturally relevant with a willingness to push forward brave, new ideas
• The optimism to think bigger, the curiosity to dig deeper, and the passion to do better
• The ability to adapt to new ideas, processes, and business problems with ease and enthusiasm
• A professional attitude and an openness to feedback that commands the respect of supervisors and colleagues
• An appreciation for the relationship between copy and visual elements (and great design in general).
• We expect our ACDs to understand that a product isn’t truly great unless the copy and the design support each other
• Eagle eye attention to detail
• Cross functional design and conceptual experience necessary
• A passionate desire to be a part of an agency built for marketing today
• A love of the data and results and the gamification of the creative to keep pushing for record breaking results in a campaign
• Strong work ethic
• Digital portfolio of drool-worthy advertising, campaign concepts and relevant creative endeavors
• Ability to think strategically, conceptualize and see ideas through to polished execution
• Ability to work flexible hours, including some nights/weekends
• Thought leadership: A strong point of view; ability to contribute to the creative and strategic development of a brand campaign, and the ability to promote conceptual thinking among the team/ability to communicate ideas clearly
• Some travel may be required
• Excellent interpersonal communications (written and verbal), creative problem-solving and presentation skills
• High level of accountability
• Desire to be a driver of culture and bring your best self every day
• Compassion, empathy and investment in your team, the organization and the work

How we work:

WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience.The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum :

$142,500 annually

Hiring Range Maximum:

$190,000 annually 160/90 is proud to be an equal opportunity employer that encourages applications from qualified, eligible candidates from all backgrounds and life experiences regardless of race, gender identity, disability, age, sexual orientation, religion, or belief.