Experiential Account Director: Growth & Strategy Lead

POPLIFE; New York (NY); On-site; USD 120,000 - 190,000; Full time

Job summary

POPLIFE is seeking an Experiential Account Director to lead and grow a top spirits business, strategizing and executing experiential consumer and trade programs. You will manage senior client relationships, act as a thought leader, and drive profitability while mentoring a team and coordinating cross-functional groups.

The role requires a deep understanding of experiential marketing, Gen Z trends, and the spirits landscape, with travel on-site for events and a passion for culture, music,

Qualifications

• 8+ years of experience in experiential marketing and leading cross-functional teams.
• Experience creating brand experience platforms and selling in concepts.
• Proven track record of client leadership and growth in accounts.
• Experience in an agency environment; must be process-oriented and organized.
• Excellent people manager, mentor, and ability to recruit top talent.
• Experience managing large, complex program budgets.
• Bev/Alcohol experience required.
• Experience managing direct reports and cross-functional teams.
• Excellent written and persuasive presentation skills.
• Ability to multitask with attention to detail and meet deadlines.
• Willingness to travel and be on-site for events.
• Passion for culture—music, fashion, art, lifestyle.

Responsibilities

• Account Leadership: be the main contact with senior client partners and identify growth opportunities.
• Agency Leadership: collaborate with Strategy, Creative, Production teams from concept to execution.
• Executional Excellence: oversee all program execution including large-scale events, mobile tours, cocktail programming, and on-/off-premise events.
• Financial Discipline: manage program budgets, track expenses, and invoices.
• Team Mentorship: mentor direct reports and support career development.
• Communication: establish cadence with clients; lead weekly status calls.
• Reporting & Analysis: report KPIs, learnings, and program optimization to clients.

Skills

Experiential marketing

Brand experiences

Client leadership

Agency experience

People management

Budget management

Beverages/alcohol industry

Presentation skills

Problem solving

Travel / onsite events

Culture & lifestyle

Job description

POPLIFE is seeking an Experiential Account Director to lead and grow a top spirits business, strategizing and executing experiential consumer and trade programs. You will manage senior client relationships, act as a thought leader, and drive profitability while mentoring a team and coordinating cross-functional groups.

The role requires a deep understanding of experiential marketing, Gen Z trends, and the spirits landscape, with travel on-site for events and a passion for culture, music,