Experienced Hospice Liaison | Full Time | Emblem Hospice Tucson

The Pennant Group; Tucson (AZ); On-site; USD 60,000 - 85,000; Full time

Job summary

The Pennant Group is seeking an Experienced Hospice Marketing Liaison for Emblem Hospice Tucson. The role focuses on building and maintaining relationships with physicians, hospitals, and community partners to generate patient referrals and enhance brand presence in the Tucson area.

You will collaborate with leadership to develop marketing plans, create educational sessions, and align communications with Emblem Hospice standards.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field (Master’s preferred).
• At least three years’ experience in health care marketing, preferably hospice operations.
• Ability to work independently to grow business and maintain community relationships.
• Must have a valid driver’s license and access to transportation for agency travel.

Responsibilities

• Generate business by creating and maintaining relationships with physicians, medical professionals, and referral sources.
• Prepare and conduct sales and educational presentations for physicians, businesses, and local community groups about home care services.
• Assist in budgeting and strategic marketing planning and resource allocation.
• Ensure communications, branding, and messaging align with Emblem Hospice culture.
• Document physician visits, referral source visits, follow-ups, and maintain quality interactions weekly (minimum 50).

Skills

Marketing

Public relations

Negotiation

Communication

Territory management

Education

Bachelor's degree in Marketing/Business Admin

Master's degree preferred

Job description

Experienced Hospice Liaison | Full Time | Emblem Hospice Tucson### Experienced Hospice Liaison | Full Time | Emblem Hospice TucsonApply: Tucson, Arizona: Full time: Posted 6 Days Ago: JR59849**\\*\\*Must Have Previous Marketing Experience\\*****JOB SUMMARY**The Marketing Liaison interfaces with hospitals, skilled nursing homes, board and care homes and outpatient discharge planning services, and physician offices. Provides and acts as a community resource and public relations representative in facilitating safe quality healthcare in our communities.The Marketing Liaison is expected to generate appropriate patient referrals/ admissions by establishing and maintaining professional relationships with all referral sources. Working with the Executive Director on appropriate social media content to generate community engagement and referrals.Additional duties of the Marketing Liaison include working in Intake and Medical Records as needed.**DUTIES & RESPONSIBILITIES*** Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.* Contacts prepares and conducts sales and educational presentations for physicians, businesses and local community groups regarding home care services and benefits.* Assists the Director of Business Development in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.* Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.* Exceed client and internal expectations by providing daily communication and creative solutions to problems and bringing a positive attitude.* Establishes and maintains positive working relationships with current and potential referral and payer sources.* Documents all physician office visits, referral source visits, follow up, phone calls and gifts. A minimum of 50 documented quality interactions per week.* Ensures all communications, messaging and branding is aligned with the Emblem Hospice culture.* Builds and monitors community, customer, and payer and patient perceptions of Emblem Hospice as a high quality provider of services.* Strategic planning including identifying opportunities for additional or improved services to address customer needs.* Maintains comprehensive working knowledge of Home Health and Palliative Care and Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.* Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.* Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Cornerstone Healthcare, Inc.* Comprehensively understands the Intake and Medical Records process to be able to support both roles as needed.* Monitors and reports cost effectiveness of marketing efforts.**JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)*** Bachelor's degree in Marketing, Business Administration, or related field, Master’s Degree preferred.* ***At least three years’ experience in health care marketing preferably in hospice care operations.**** Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain relationships in the communities.* Ability to market and deal tactfully with customers and the community.* Able to maintain an organized approach to territory management and work with limited supervision.* Demonstrates good communications skills, negotiation skills, and public relations skills.* Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.* The ability to drive and/or have access to transportation for agency related travel (e.g. community partners, patients, etc.) is an essential function of the job. Must have and maintain a valid driver’s license, maintain automobile insurance coverage and have access to an automobile.The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.Emblem Healthcare seeks to provide life-changing service to patients and their families. We are passionate about serving those that are nearing the end of life and receiving care from our hospice professionals. We are a dedicated team of local professionals focused on delivering personalized hospice care with an emphasis on quality and excellence. Our staff of caring professional have roots in this area, and we work with each patient and family to ensure that our care is personalized to respect the unique needs of each person we serve. Regardless of your circumstances, we meet you where you are to give you the care and services that are best suited for your needs.