Experience Strategy Lead – Personalization & Lifecycle

Sony Playstation; San Mateo (CA); Hybrid; USD 131,000 - 197,000; Full time

Job summary

Sony Interactive Entertainment in San Mateo, CA is seeking an Experience Strategy Manager to lead personalization for PlayStation Plus on console and app. You will own lifecycle experiences, drive subscriber growth, and collaborate with Product & Engineering to deliver prioritized personalization features.

The role emphasizes a data-led approach, experimentation, and strong presentation skills to influence cross-functional teams and stakeholders.

Qualifications

• 5+ years in optimizing digital customer experiences.
• Bachelor’s degree or equivalent.
• Experience with personalization technology and journey mapping.
• Cross-functional collaboration with Product & Engineering.
• Proven ability to lead multi-stakeholder projects.
• Data-led mindset with comfort in Excel.

Responsibilities

• Lead Personalization Strategy for PlayStation Plus on Console & App.
• Own lifecycle experiences and build intuitive journeys for members.
• Collaborate with Product & Engineering to align personalization priorities.

Skills

Digital experience optimization

Personalization technology

Cross-functional collaboration

Project leadership

Excel data analysis

PowerPoint presentation skills

Education

Bachelor’s degree or equivalent

Job description

Sony Interactive Entertainment in San Mateo, CA is seeking an Experience Strategy Manager to lead personalization for PlayStation Plus on console and app. You will own lifecycle experiences, drive subscriber growth, and collaborate with Product & Engineering to deliver prioritized personalization features.

The role emphasizes a data-led approach, experimentation, and strong presentation skills to influence cross-functional teams and stakeholders.