Experience Strategy Lead, Audience Insights & CX

Publicis Health Media; Philadelphia (Philadelphia County); On-site; USD 81,000 - 130,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Health Media in the US leads customer experience strategy for healthcare brands, translating customer and market insights into actionable recommendations that drive measurable outcomes.

As Associate Director, CX, you will mentor junior strategists, partner with Planning, Analytics, Media, Creative, and Client teams to align strategies with client objectives, and present compelling narratives to clients.

Qualifications

• 6–8+ years of experience in customer experience, brand strategy, media strategy, healthcare marketing, or related disciplines.
• Pharmaceutical agency experience preferred; healthcare, consumer health, or CPG experience a plus.
• Experience developing customer-centered strategies informed by market research, audience insights, and business objectives.
• Understanding of HCP and patient engagement, omnichannel marketing, and customer journey planning.

Responsibilities

• Lead strategy development for assigned brands and initiatives.
• Identify actionable customer, market, and business insights that inform integrated marketing strategies.
• Partner with Planning, Analytics, Media, Creative, and Client teams to ensure strategic alignment throughout planning and execution.
• Develop compelling strategic narratives and present recommendations to internal and client stakeholders.
• Contribute to agency thought leadership, innovation, process improvements, and new business initiatives.

Skills

Customer experience

Brand strategy

Healthcare marketing

Strategic storytelling

Client relationship management

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Job description

Publicis Health Media in the US leads customer experience strategy for healthcare brands, translating customer and market insights into actionable recommendations that drive measurable outcomes.

As Associate Director, CX, you will mentor junior strategists, partner with Planning, Analytics, Media, Creative, and Client teams to align strategies with client objectives, and present compelling narratives to clients.