Experience Strategy Director: Omnichannel Growth

EVERSANA; Illinois; On-site; USD 140,000 - 200,000; Full time

Job summary

EVERSANA INTOUCH is a global life sciences marketing agency network delivering omnichannel strategy and creative services for pharma clients in the United States. The Group Director, Experience Strategy will lead cross-brand programs, shape data-driven recommendations, and partner with senior leadership to drive client success and agency growth.

You will oversee Website/IVA Strategy, Omnichannel Plans, content recommendations, and ensure accessibility, inclusivity, and alignment with brand

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 10+ years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field.
• Oncology experience is required.
• Experience in Oncology and Healthcare Marketing.
• Excellent communication and presentation skills for diverse senior audiences.
• Deep understanding of omnichannel experiences in pharma for HCPs and patients.
• Strong analytical skills with data-driven decision making.
• Proficiency with marketing automation and CRM platforms such as Veeva, Salesforce Marketing Cloud, and Adobe.
• Adept at using AI systems and frameworks.

Responsibilities

• Lead the execution of core and advanced Experience Strategy deliverables (Website/IVA Strategy, Omnichannel Plan, Content Plan), and client recommendations.
• Understand end-user needs and optimize user flows to reduce friction while ensuring accessibility and inclusivity.
• Ensure alignment with brand strategy and create tactical briefs and implementation documents.
• Determine omnichannel maturity and enable transformation across brands.
• Analyze qualitative and quantitative data to generate insights and translating into actionable, data-backed stories and strategic recommendations for clients.
• Support senior leadership on organic growth and new business initiatives.
• Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development and bias management.

Skills

Omnichannel Strategy

Experience Strategy

Digital Strategy

Oncology experience

Healthcare Marketing

Communication & Presentation

Data Analytics

AI systems knowledge

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Microsoft Office

Miro

Mural

Airtable

Veeva CRM

Salesforce Marketing Cloud

Adobe Marketing Cloud

Job description

EVERSANA INTOUCH is a global life sciences marketing agency network delivering omnichannel strategy and creative services for pharma clients in the United States. The Group Director, Experience Strategy will lead cross-brand programs, shape data-driven recommendations, and partner with senior leadership to drive client success and agency growth.

You will oversee Website/IVA Strategy, Omnichannel Plans, content recommendations, and ensure accessibility, inclusivity, and alignment with brand