Director, Experience Strategy (Pharma ad agency required)

EVERSANA; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

EVERSANA in New York, NY, seeks a Director of Experience Strategy to design and optimize omnichannel experiences. You will lead key strategies and analyses to enhance brand engagement through digital channels.

The ideal candidate possesses over 8 years in Omnichannel Strategy and has proficiency in healthcare marketing. You will work closely with leadership and clients to drive success and innovation in the life sciences industry.

Qualifications

• 8 years (or more) of experience in Omnichannel Strategy or related field.
• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries.
• Proficiency with digital tools and journey mapping.

Responsibilities

• Lead design and optimization of omnichannel experiences.
• Analyze qualitative and quantitative data for actionable insights.
• Collaborate with senior leadership on innovative deliverables.

Skills

Omnichannel Strategy

Experience Strategy

Digital Strategy

Analytical Skills

Strong Communication

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Microsoft Office (PowerPoint, Word, Excel)

Digital Collaboration Tools (Miro, Mural, Airtable)

Marketing Automation Platforms (Veeva, Salesforce Marketing Cloud, Adobe)

Job description

EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.

We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.

WHAT DOES A DIRECTOR, EXPERIENCE STRATEGY DO?

The Director of Experience Strategy leads the design and optimization of omnichannel experiences that connect brand purpose to customer needs through real-time data, content, user needs, technology, and insight. As an expert in digital channels and omnichannel integration, this individual identifies opportunities to innovate and activate personalized customer journeys by collaborating internally, with clients and agency partners.

• Lead the execution of core Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc.
• Partner with XS leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives
• Understand end-user needs and provide double clicks into user flows to reduce friction while enabling optimal accessibility & inclusivity
• Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution
• Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients
• Support manager and Experience Strategy leadership on organic growth and new business initiatives
• Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

WHAT ARE WE LOOKING FOR?

• Bachelor’s degree in marketing, communications, or related field.
• 8 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
• Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
• Strong communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
• Strong analytical skills, with experience using data and customer research to inform strategic decisions
• Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.)
• Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
• Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.)
• Adept at using AI systems and frameworks

OUR CULTURAL BELIEFS:

• Patient Minded: I act with the patient’s best interest in mind.
• Client Delight: I own every client experience and its impact on results.
• Take Action: I am empowered and empower others to act now.
• Grow Talent: I own my development and invest in the development of others.
• Win Together: I passionately connect with anyone, anywhere, anytime to achieve results.
• Communication Matters: I speak up to create transparent, thoughtful and timely dialogue.
• Embrace Diversity: I create an environment of awareness and respect.
• Always Innovate: I am bold and creative in everything I do.

EVERSANA is committed to providing competitive salaries and benefits for all employees. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location. More information about EVERSANA’s benefits package can be found at eversana.com/careers. EVERSANA reserves the right to modify the base salary range and benefits at any time.

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [e-mail].