Executive Market Lead, Tech Advisory & Product Innovation

Thoughtworks; New York (NY); On-site; USD 112,000 - 170,000; Full time

Job summary

Thoughtworks in the United States seeks a Service Line Marketing Lead to shape market narratives for Technology Advisory and Product Innovation, aligning assets with campaigns and partner motions to win priority pursuits. You will develop executive-grade assets, lead market intelligence, and collaborate with global teams to ensure clarity, credibility, and reuse across the firm’s offerings.

The role requires marketing to C-suite audiences, strong storytelling, and ability to influence across a

Qualifications

• Experience marketing to C-suite and senior executives.
• Understanding of modern product operating models and AI-enabled product development.
• Experience in advisory or professional services marketing.

Responsibilities

• Define and evolve executive narrative for Technology Advisory service line that reflects engineering-led, execution-grounded point of view.
• Translate advisory capabilities into board-level messaging for CEOs, CFOs, CTOs and other senior executives.
• Own and evolve a competitive GTM value proposition and campaign ideas for Product Innovation.
• Collaborate with Analyst Relations to shape positioning input, narratives and proof points for external credibility.
• Ensure both service lines are anchored within the 3Rs narrative and reflected in campaigns and pursuits.
• Lead targeted competitive and market insight development for priority accounts and executive conversations.
• Develop signature executive POVs, narratives and messaging frameworks that demonstrate relevance and differentiation.
• Create and orchestrate executive assets including POVs, white papers, and client impact stories.
• Partner with content teams to develop customer references and case studies for external and internal use.
• Develop enablement assets for each service line and ensure coherence across sales enablement and web presence.

Skills

B2B Marketing

C-Suite Marketing

Product Lifecycle

Executive Narratives

Cross-Team Collaboration

Job description

Thoughtworks in the United States seeks a Service Line Marketing Lead to shape market narratives for Technology Advisory and Product Innovation, aligning assets with campaigns and partner motions to win priority pursuits. You will develop executive-grade assets, lead market intelligence, and collaborate with global teams to ensure clarity, credibility, and reuse across the firm’s offerings.

The role requires marketing to C-suite audiences, strong storytelling, and ability to influence across a