Executive Event Marketing Lead

Cognition; San Francisco, Austin, New York (CA, TX, NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Cognition, an applied AI lab building Devin, is seeking an Event Marketer to lead in-person experiences from concept to onsite execution. You will design executive programs, conferences, and sponsorship activations that elevate brand, pipeline, and strategic accounts.

You will own the event lifecycle, coordinating with Product Marketing and Sales, managing budgets, vendors, staffing, and post-event follow-ups, while maintaining top-tier brand quality and measurable outcomes.

Qualifications

• 3-5 years of experience in event marketing at a company known for high-impact events or premium experiential agency with large budgets.
• Proven ability to run end-to-end events including planning, logistics, vendor management, run-of-show creation, and onsite execution under pressure.
• Experience managing events ranging from 10 to 1,000+ attendees.
• Track record supporting senior audiences (C-level, VP Eng, CTO) and partnering closely with sales and GTM teams to drive business outcomes.
• Strong organizational rigor, attention to detail, and a high personal quality bar.
• Proficiency with tools such as Salesforce and HubSpot.
• Ability to travel up to 40%

Responsibilities

• Manage Cognition's presence at priority industry conferences and sponsorship activations, including booth design, experiential elements, and attendee engagement strategy.
• Partner with Product Marketing and Sales to develop compelling event collateral, messaging, and follow-up assets.
• Own the full logistical lifecycle of events, from vendor negotiations and budget management to contracts, staffing, and scheduling.
• Craft communications before and after each event, including Know Before You Go guides, training for staff and speakers, and structured follow-up outreach.
• Partner with Field Marketing to engage the GTM team and monitor key event metrics, such as leads generated, pipeline contribution, meetings booked, and audience engagement, to gauge success and shape future planning.
• Create repeatable frameworks, playbooks, and reference materials that scale alongside Cognition's expanding events calendar.
• Serve as the primary point of contact for outside agencies, suppliers, and venue teams.
• Be present at events in person to manage logistics directly and keep execution running smoothly.
• Use feedback from stakeholders and post-event reviews to continually refine and improve the events function

Skills

Event marketing

Salesforce

HubSpot

Vendor management

Budgeting

Project coordination

Cross-functional collaboration

Tools

Salesforce

HubSpot

Job description

Cognition, an applied AI lab building Devin, is seeking an Event Marketer to lead in-person experiences from concept to onsite execution. You will design executive programs, conferences, and sponsorship activations that elevate brand, pipeline, and strategic accounts.

You will own the event lifecycle, coordinating with Product Marketing and Sales, managing budgets, vendors, staffing, and post-event follow-ups, while maintaining top-tier brand quality and measurable outcomes.