Executive Director, U.S. HCP Marketing

Madrigal Pharmaceuticals; Conshohocken (Montgomery County); On-site; USD 180,000 - 250,000; Full time

Job summary

Madrigal Pharmaceuticals is seeking an Executive Director of U.S. HCP Marketing for Rezdiffra to lead strategic and tactical marketing efforts targeting healthcare professionals.

The role emphasizes building brand strategy, omnium-channel campaigns, and high-impact promotions within regulatory confines. The position requires 18+ years in pharma/biotech marketing with 10+ years in HCP-brand management for high-growth or blockbuster products, and involves collaboration with Medical Affairs, Sales,

Qualifications

• Bachelor's degree required.
• 18+ years in pharma/biotech marketing.
• 10+ years in HCP brand marketing of high-growth or blockbuster products.
• Experience launching and managing specialty brands within regulatory constraints.

Responsibilities

• Lead strategic and tactical execution of HCP-facing marketing.
• Develop brand positioning and manage campaigns.
• Oversee KOL engagement and congress strategies.
• Drive omni-channel, digital, and non-personal promotion.
• Collaborate with Medical Affairs, Sales, Market Access, and Regulatory.
• Manage external agencies and team operations.

Skills

HCP marketing

Pharma/biotech marketing leadership

Brand management

Cross-functional collaboration

Digital marketing transformation

KOL engagement

Education

Bachelor's degree

Job description

Role: Executive Director, U.S. HCP Marketing for Rezdiffra at Madrigal Pharmaceuticals

Leading strategic and tactical execution of HCP-facing marketing efforts.

Responsibilities include developing brand positioning, managing marketing campaigns, overseeing KOL engagement, congress strategies, and sales enablement; driving omni-channel, digital, and non-personal promotion; collaborating with cross-functional teams such as Medical Affairs, Sales, Market Access, and Regulatory; and managing external agencies and team operations.

Requirements: Bachelor's degree, 18+ years in pharma/biotech marketing with 10+ years in HCP brand marketing of high-growth or blockbuster specialty products, preferably in liver or cardiometabolic areas. Proven experience in launching and managing specialty brands within regulatory constraints, team leadership, and cross-functional collaboration.

HighValue: focus on liver disease, MASH, with an emphasis on HCP engagement, digital transformation, and compliant promotional strategies.

WorkSetup: US-based, with up to 30% travel.