Executive Director – Destination Growth

Nichols College; Dudley (MA); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Performance bonuses

SIMPLE IRA with 3% match

Paid time off

Relocation assistance

Job summary

The Sault Ste. Marie Convention & Visitors Bureau is seeking an Executive Director to lead tourism promotion and destination growth for the region in Sault Ste. Marie, Michigan.

You will influence strategy, engage with boards and partners, and direct events to increase visitation and economic impact. A bachelor’s degree is helpful, with 5+ years in leadership roles and a track record of building relationships and executing complex programs.

Qualifications

• 5+ years of progressively responsible leadership experience in tourism, destination marketing, hospitality, or nonprofit management.
• Experience managing employees, budgets, programs, vendors, events, and competing priorities.
• Hands-on planning and execution of events with multiple partners.
• Knowledge of marketing, public relations, digital communication, and brand development.

Responsibilities

• Lead the bureau’s tourism strategy, operations, staff, and annual priorities.
• Oversee destination marketing, advertising, PR, digital content, and visitor outreach.
• Manage budgets, lodging-tax revenue, contracts, reporting, and resources.
• Build strong partnerships with hotels, restaurants, event organizers, legislators, and community leaders.
• Lead events from start to finish and coordinate conventions, group travel programs, festivals, and more.
• Develop legislative relationships by engaging state lawmakers and representing the bureau.

Skills

Leadership

Strategic planning

Relationship building

Public speaking

Financial management

Education

Bachelor’s degree in related field

Job description

The Sault Ste. Marie Convention & Visitors Bureau is seeking an Executive Director to lead tourism promotion and destination growth for the region in Sault Ste. Marie, Michigan.

You will influence strategy, engage with boards and partners, and direct events to increase visitation and economic impact. A bachelor’s degree is helpful, with 5+ years in leadership roles and a track record of building relationships and executing complex programs.