Destination Marketing Lead, Brand & Growth

Socket.dev; Annapolis (MD); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with match

20 days PTO

13 floating holidays

Parking

Job summary

Visit Annapolis & Anne Arundel County (VAAAC) seeks an Associate Director of Marketing to oversee day-to-day marketing and lead integrated destination marketing initiatives that strengthen the VAAAC brand, increase destination awareness, inspire travel, and contribute to measurable visitation and economic impact.

Reporting to the Senior Director of Destination Marketing and Management, the Associate Director will translate organizational priorities into consumer marketing strategies, campaigns,

Qualifications

• Minimum of four years of progressive experience in marketing, advertising, media, or communications; tourism/destination marketing preferred.
• Demonstrated success developing integrated strategies and campaigns and managing multichannel paid media.
• Strong knowledge of brand strategy, audience segmentation, digital platforms, analytics, and evolving media.
• Experience supervising staff, managing agencies, vendors, budgets, projects, and multiple stakeholders.
• Ability to combine creative judgment with strategic discipline and work independently.
• Proficiency with marketing, analytics, digital media, and project management tools; AI experience a plus.
• Commitment to inclusive marketing and to VAAAC’s core values of inclusivity, stewardship, and audacity.

Responsibilities

• Lead and develop Marketing Specialists through coaching, feedback, and development.
• Translate strategy into priorities, workplans, timelines, and measurable deliverables; communicate with senior leadership.
• Provide strategic and creative oversight to ensure high-quality, effective, and brand-aligned work.
• Strengthen team capacity, workflows, tools, and resources; manage personnel matters with leadership.
• Develop and implement annual consumer marketing strategy aligned with organizational priorities.
• Steward a differentiated destination brand reflecting Annapolis and Anne Arundel County’s assets.
• Lead integrated campaigns from audience research to execution, with clear KPIs and budgets.
• Direct paid media strategy across digital and traditional channels; optimize spending.
• Oversee content and social media priorities to support campaigns and brand objectives.
• Maintain an integrated marketing calendar; maximize partnerships, events, and sponsorships.

Skills

Integrated marketing strategy

Multichannel media

Team leadership

Analytics & reporting

Budget management

Stakeholder collaboration

Job description

Visit Annapolis & Anne Arundel County (VAAAC) seeks an Associate Director of Marketing to oversee day-to-day marketing and lead integrated destination marketing initiatives that strengthen the VAAAC brand, increase destination awareness, inspire travel, and contribute to measurable visitation and economic impact.

Reporting to the Senior Director of Destination Marketing and Management, the Associate Director will translate organizational priorities into consumer marketing strategies, campaigns,