Executive Director, Marketing Operations & Analysis

EyePoint; Watertown (MA); On-site; USD 257,500 - 326,167; Full time

Job summary

EyePoint is building its commercial infrastructure to support the anticipated launch of DURAVYU for wet AMD. This role leads the Executive Director, Marketing Operations & Analytics to architect the operational backbone of the Marketing and Strategy organization, including project management, campaign workflows, agency management, market research, and ROI analytics.

Reporting to the SVP, Marketing and Strategy, the role partners with Finance, Legal, Compliance, Medical Affairs, and external

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 12+ years of pharmaceutical or biotechnology marketing operations, commercial operations, or marketing analytics experience.
• Experience building marketing operations infrastructure in a pre-launch or early commercial environment.
• Proven expertise in marketing analytics, performance measurement, and ROI modeling.
• Experience managing MLR review processes and promotional compliance.
• Strong project management and vendor management skills.
• Experience managing large marketing budgets and agency relationships.

Responsibilities

• Design and implement marketing operations systems, tools, and processes to support launch and commercial growth.
• Stand up marketing project management frameworks, campaign workflows, and agency management processes from the ground up.
• Develop scalable processes for program management, vendor oversight, and cross-functional workflow optimization.
• Ensure launch readiness across people, process, and technology.
• Manage the marketing technology stack and digital infrastructure.
• Lead the market research strategy (primary and secondary) to inform DURAVYU commercial decisions.
• Design KPIs, dashboards, and attribution models to budget and measure the effectiveness of HCP, P2P, patient, and field marketing investments.
• Manage analytics for marketing performance, campaign effectiveness, and program ROI.
• Translate data and insights into actionable recommendations for marketing and functional leads.
• Oversee key external research vendor relationships.
• Own end-to-end planning, logistics, sponsorship execution, and operational coordination for EyePoint's presence at retina congresses and retina industry events.
• Partner with Field Marketing on congress strategy and content, while owning all operational execution.
• Direct logistics and coordination for field teams, booth management, and promotional activities at major events.
• Own congress budgets, vendor contracts, and post-event reporting.
• Develop a tiered congress strategy aligned with brand objectives and KOL engagement priorities.
• Drive promotional compliance and manage the medical/legal/regulatory (MLR) review process for all promotional materials.
• Ensure timely, compliant asset delivery for launch and ongoing promotional cycles.
• Manage marketing budget planning, tracking, forecasting, and reporting.
• Oversee agency contracts, vendor agreements, and cross-functional budget coordination.
• Ensure on-time, on-budget launch execution and ongoing operational excellence.

Skills

Marketing analytics

ROI modeling

Project management

Vendor management

Cross-functional collaboration

CRM systems

Digital analytics platforms

Data-driven decision making

Education

Bachelor's degree

MBA or advanced degree

Tools

CRM systems

Marketing technology stack

Digital analytics platforms

Job description

The Commercial team at EyePoint focuses on bringing innovative therapies to patients by ensuring healthcare providers, partners, and communities have access to treatment, reimbursement, and are able to use the product appropriately. This team uses data-driven insights, market access strategies, and a patient-centric approach to improve awareness, access, and adoption of EyePoint’s therapies to help improve vision outcomes for people with serious retinal diseases.

The Executive Director, Marketing Operations & Analysis will architect and lead the operational infrastructure required to support a successful DURAVYU launch and sustained commercial execution. This leader owns marketing project management, campaign workflows, promotional review processes, agency management, market research, performance analytics, congress operations, and budget management — serving as the operational backbone of the Marketing and Strategy organization.

EyePoint is building its commercial infrastructure to support the anticipated launch of DURAVYU for wet AMD. This role is critical in ensuring the Marketing and Strategy team operates with efficiency, compliance, and data-driven rigor as EyePoint transitions from a development-stage to a commercial-stage organization.

Reporting to the SVP, Marketing and Strategy, this role will partner closely with all marketing functional leads, Finance, Legal, Compliance, Medical Affairs, and external agency partners.

Key Responsibilities

Marketing Operations Infrastructure

• Design and implement marketing operations systems, tools, and processes to support launch and commercial growth.
• Stand up marketing project management frameworks, campaign workflows, and agency management processes from the ground up.
• Develop scalable processes for program management, vendor oversight, and cross-functional workflow optimization.
• Ensure launch readiness across people, process, and technology.
• Manage the marketing technology stack and digital infrastructure.

Market Research, Performance Measurement & ROI Analytics

• Lead the market research strategy (primary and secondary) to inform DURAVYU commercial decisions.
• Design KPIs, dashboards, and attribution models to budget and measure the effectiveness of HCP, P2P, patient, and field marketing investments.
• Manage analytics for marketing performance, campaign effectiveness, and program ROI.
• Translate data and insights into actionable recommendations for marketing and functional leads.
• Oversee key external research vendor relationships.

Congress & Conference Operations Management

• Own end-to-end planning, logistics, sponsorship execution, and operational coordination for EyePoint's presence at retina congresses and retina industry events.
• Partner with Field Marketing on congress strategy and content, while owning all operational execution.
• Direct logistics and coordination for field teams, booth management, and promotional activities at major events.
• Own congress budgets, vendor contracts, and post-event reporting.
• Develop a tiered congress strategy aligned with brand objectives and KOL engagement priorities.

Promotional Compliance, MLR Review & Budget Management

• Drive promotional compliance and manage the medical/legal/regulatory (MLR) review process for all promotional materials.
• Ensure timely, compliant asset delivery for launch and ongoing promotional cycles.
• Manage marketing budget planning, tracking, forecasting, and reporting.
• Oversee agency contracts, vendor agreements, and cross-functional budget coordination.
• Ensure on-time, on-budget launch execution and ongoing operational excellence.

Required Qualifications

Education

• Bachelor's degree required; MBA or advanced degree preferred.

Experience

• 12+ years of pharmaceutical or biotechnology marketing operations, commercial operations, or marketing analytics experience.
• Experience building marketing operations infrastructure in a pre-launch or early commercial environment.
• Proven expertise in marketing analytics, performance measurement, and ROI modeling.
• Experience managing MLR review processes and promotional compliance.
• Strong project management and vendor management skills.
• Experience managing large marketing budgets and agency relationships.

Knowledge & Capabilities

• Knowledge of retina disease space, HCP engagement models, and specialty pharma marketing.
• Expertise in marketing technology, CRM systems, and digital analytics platforms.
• Excellent project management, communication, and analytical skills.
• Ability to balance strategic thinking with hands-on operational execution.
• Strong cross-functional collaboration skills.

Preferred Experience

• Ophthalmology or retinal disease market experience.
• Experience with congress and conference operations management.
• Experience with buy-and-bill market models and physician-administered therapies.
• Biotechnology launch experience within a pre-commercial or emerging-growth organization.

Success Measures

• Marketing operations readiness and launch execution effectiveness.
• MLR review cycle time and promotional compliance record.
• Marketing analytics delivery, dashboard quality, and insight actionability.
• Congress operations execution and stakeholder satisfaction.
• Budget adherence and marketing spend optimization.
• Vendor and agency performance management.
• Team development and organizational scalability.

EyePoint is committed to fair and equitable compensation practices. The salary offer is commensurate with EyePoint’s compensation philosophy and considers factors including but not limited to education, training, experience, market conditions, criticality of the role and internal equity. The target salary range for this position is listed below:

Salary Range: $257,500 USD - $326,167 USD

Envision Your Future

With the exciting energy of a winning culture and an exhilarating pace, we are an ophthalmology company committed to preventing blindness by developing and commercializing innovative therapeutics.

Transformational Innovation

We exist to change our patients’ lives through the power of sight. We are forward looking, embrace challenges with curiosity, and continuously seek to improve our products and ourselves by learning, problem-solving and pushing the limits of science and technology.

Unwavering Integrity

We recognize our responsibility to our patients, employees, and our community, and value the trust they put in us. We set a high ethical bar and expect responsible leadership at every level to ensure we serve those who matter most to us.

Compassionate Excellence

We believe that fun and excellence can coexist. We foster a culture where enjoying the work we do and caring for each other are as important as delivering exceptional outcomes.

Inclusive Collaboration

We strive to see through the eyes of others and work as one team. We appreciate one another’s differences and perspectives, and ensure everyone feels valued, respected and encouraged to bring their ideas forward.

EyePoint is proud to be an equal opportunity employer. We believe that diversity and inclusion among our colleagues is critical to our success as a company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.