Executive Director, Field Marketing

EyePoint; Watertown (MA); On-site; USD 257,500 - 326,167; Full time

Job summary

EyePoint Pharmaceuticals in the United States (MA Watertown area) seeks an Executive Director, Field Marketing to lead KOL engagement for its retina franchise and DURAVYU launch. You will manage a remote field-based team and partner with Medical Affairs, Sales, and Marketing to shape advocacy, education, and scientific content.

The role combines strategic relationship development with hands-on execution in a fast-growing biotech environment, focusing on national and regional retina thought

Qualifications

• Bachelor's degree required; MBA or advanced degree preferred.
• 12+ years of pharmaceutical or biotechnology commercial experience with focus on KOL engagement, physician advocacy, or field-based marketing.
• Proven success building and managing physician opinion leader networks and advocacy programs.
• Experience designing and executing KOL engagement strategies in specialty therapeutic areas.
• Strong cross-functional collaboration with Medical Affairs, Sales, and Marketing teams.
• Experience working in a pre-launch or emerging commercial organization.
• Proven ability to build relationships with academic and community physicians at all levels.

Responsibilities

• Design and execute a strategic, tiered KOL development plan with national, regional, and emerging leaders.
• Develop an engagement framework spanning advisory boards, 1:1 engagements, informal events, forums, and partnerships.
• Identify and cultivate relationships with retina specialists across academic medical centers and community practices.
• Establish tiered KOL segmentation aligned with priorities and advocacy potential.
• Drive clinical credibility for DURAVYU among the retina community.
• Recruit, hire and lead field-based Field Marketing Manager team; represent EyePoint to retina thought leaders.
• Partner with Medical Affairs on field-based insight development; collaborate with Marketing Ops for strategic insights.
• Build and manage a nationwide retina advocacy network across academia and community settings.
• Identify next-generation retina leaders and fellowship directors; foster advisory and speaker roles.
• Coordinate with Medical Affairs to ensure transitions between scientific and commercial engagement.
• Leverage EyePoint's senior leadership for high-value KOL interactions and relationship building.
• Create meaningful KOL interactions that balance depth with authenticity in EyePoint's retina identity.
• Partner with KOLs to develop scientific communications and content for key retina congresses.
• Drive KOL-led social media and digital advocacy initiatives; develop disease-awareness content.
• Ensure KOL content amplifies DURAVYU's positioning.
• Serve as liaison between retina KOLs and EyePoint's commercial orgs; integrate insights into strategy.
• Gather field intelligence from KOLs to inform strategy; participate in congress intelligence.
• Contribute to brand strategy, launch planning, and messaging with cross-functional teams.

Skills

KOL engagement strategy

Relationship management

Field marketing leadership

Cross-functional collaboration

Strategic communications

Digital advocacy

Education

Bachelor's degree

MBA or advanced degree preferred

Job description

The Commercial team at EyePoint focuses on bringing innovative therapies to patients by ensuring healthcare providers, partners, and communities have access to treatment, reimbursement, and are able to use the product appropriately. This team uses data-driven insights, market access strategies, and a patient-centric approach to improve awareness, access, and adoption of EyePoint’s therapies to help improve vision outcomes for people with serious retinal diseases.

The Executive Director, Field Marketing will architect and lead the KOL engagement and advocacy strategy for EyePoint Pharmaceuticals' retina franchise. This leader is responsible for building deep, strategic relationships with national, regional, and emerging retina opinion leaders; cultivating advocacy networks across academic and community settings; driving KOL-led scientific content and digital advocacy; and serving as the strategic liaison between the retina KOL community and EyePoint's commercial and medical organizations. This position will lead a team of remote, field-based, Field Marketing Managers to engage directly with thought leaders in retina.

EyePoint is building its commercial infrastructure to support the anticipated launch of DURAVYU for wet AMD. As the TKI class emerges in retina, physician education, advocacy, and opinion leader engagement will be critical to establishing DURAVYU's scientific credibility, differentiated positioning, and adoption among retina specialists. This role is distinct from peer-to-peer marketing (which focuses on speaker programs and promotional P2P) — the Head of Field Marketing focuses on strategic relationship development, advocacy cultivation, and ensuring EyePoint is deeply embedded in the retina community.

Reporting to the SVP, Marketing and Strategy, this role will partner closely with Medical Affairs, Peer-to-Peer Marketing, HCP Marketing, Sales, and the broader Commercial Leadership Team.

Key Responsibilities

• Design and execute a strategic, tiered KOL development plan that deepens relationships with national, regional, and emerging retina opinion leaders.
• Develop a comprehensive engagement framework spanning advisory boards, 1:1 executive engagements, informal dinners, scientific forums, and collaborative partnerships.
• Identify and cultivate relationships with high-influence retina specialists across academic medical centers, community retina practices, and centers of excellence.
• Establish tiered KOL segmentation aligned with commercial priorities, scientific influence, and advocacy potential.
• Drive clinical conviction and scientific credibility for DURAVYU among the retina community.

KOL Engagement & Advocacy Strategy

• Recruit, hire and lead field-based Field Marketing Manager team. Represent EyePoint to the retina thought leader community.
• Partner with Medical Affairs on field-based insight development.
• Work closely with Marketing Operations and Analysis to provide strategic insights to inform marketing decisions.

Retina Advocacy Network Development

• Build and manage a nationwide retina advocacy network across academic and community settings.
• Identify and engage next-generation retina leaders, fellowship directors, and rising KOLs.
• Foster strong relationships for advisory, scientific content, speaker, and advocacy roles.
• Coordinate with Medical Affairs to ensure seamless transitions between scientific and commercial engagement.
• Leverage EyePoint's senior leadership for high-value KOL interactions and relationship building.
• Create memorable, meaningful KOL interactions that balance scientific depth with authenticity — reinforcing EyePoint's retina identity.

KOL-Led Content, Podium Presence & Digital Advocacy

• Partner with KOLs to develop scientific communications, podium presentations, and peer-influence content for key retina congresses.
• Drive KOL-led social media engagement and digital advocacy initiatives.
• Develop disease-awareness content featuring KOL voices across trade journals, podcasts and digital platforms.
• Ensure KOL-led content amplifies DURAVYU's differentiated positioning

Strategic KOL-Commercial Liaison

• Serve as the primary strategic liaison between the retina KOL community and EyePoint's commercial organizations.
• Integrate KOL insights into brand strategy, competitive positioning, launch planning, and messaging development.
• Coordinate closely with Peer-to-Peer Marketing, HCP Marketing, and Medical Affairs to ensure advocacy efforts are aligned across scientific and promotional engagement.
• Gather and relay field intelligence from KOL interactions to inform ongoing strategy refinement.
• Participate in competitive intelligence gathering at congresses and scientific meetings.

Required Qualifications

Education

• Bachelor's degree required; MBA or advanced degree preferred.

Experience

• 12+ years of pharmaceutical or biotechnology commercial experience with significant focus on KOL engagement, physician advocacy, or field-based marketing.
• Demonstrated success building and managing physician opinion leader networks and advocacy programs.
• Experience designing and executing KOL engagement strategies in specialty therapeutic areas.
• Strong cross-functional collaboration experience with Medical Affairs, Sales, and Marketing teams.
• Experience working in a pre-launch or emerging commercial organization.
• Proven ability to build relationships with academic and community physicians at all levels.

Knowledge & Capabilities

• Deep understanding of the retina disease space, retina practice dynamics, and physician engagement models.
• Strong knowledge of pharmaceutical compliance requirements for KOL interactions and advocacy programs.
• Exceptional relationship management, communication, and interpersonal skills.
• Strategic thinking combined with hands‑on execution capability.
• Ability to operate effectively in a fast‑growing biotechnology environment.

Preferred Experience

• Ophthalmology or retinal disease market experience.
• Experience with retina congresses and retina KOL networks.
• Biotechnology launch experience within a pre-commercial or emerging‑growth organization.
• Digital and social media advocacy experience.

Success Measures

• KOL engagement depth, breadth, and advocacy activation.
• Retina advocacy network size, quality, and engagement metrics.
• KOL-led content output, podium placements, and digital advocacy reach.
• KOL insights captured and integrated into commercial strategy.
• Cross-functional collaboration effectiveness with Medical Affairs, P2P, and HCP Marketing.
• Fellowship and emerging leader engagement program development.
• Contribution to DURAVYU brand awareness and scientific credibility in the retina community.

Education

EyePoint is committed to fair and equitable compensation practices. The salary offer is commensurate with EyePoint’s compensation philosophy and considers factors including but not limited to education, training, experience, market conditions, criticality of the role and internal equity. The target salary range for this position is listed below:

Salary Range: $257,500 USD - $326,167 USD

Envision Your Future

With the exciting energy of a winning culture and an exhilarating pace, we are an ophthalmology company committed to preventing blindness by developing and commercializing innovative therapeutics.

The collective power of our values influences everything we do, and everything we do for you.

Transformational Innovation

We exist to change our patients’ lives through the power of sight. We are forward looking, embrace challenges with curiosity, and continuously seek to improve our products and ourselves by learning, problem-solving and pushing the limits of science and technology.

Unwavering Integrity

We recognize our responsibility to our patients, employees, and our community, and value the trust they put in us. We set a high ethical bar and expect responsible leadership at every level to ensure we serve those who matter most to us.

Compassionate Excellence

We believe that fun and excellence can coexist. We foster a culture where enjoying the work we do and caring for each other are as important as delivering exceptional outcomes.

Inclusive Collaboration

We strive to see through the eyes of others and work as one team. We appreciate one another’s differences and perspectives, and ensure everyone feels valued, respected and encouraged to bring their ideas forward.

EyePoint is proud to be an equal opportunity employer. We believe that diversity and inclusion among our colleagues is critical to our success as a company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.