Executive Director, Marketing & Communications Strategy

Texas Christian University; Fort Worth (TX); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Texas Christian University’s Neeley School of Business seeks an Executive Director for Marketing & Communications to lead strategy, brand, and reputation-building, collaborating with university stakeholders and reporting to the Dean.

You will oversee content, digital marketing, enrollment marketing, analytics, and coordination with central University teams, guiding a marketing and communications team and external partners.

Qualifications

• Bachelor’s degree required.
• 10 years of related experience in marketing/communications.
• Experience leading marketing and communications teams.

Responsibilities

• Develops an integrated marketing and communications strategy that advances Neeley School priorities.
• Leads brand development, market positioning, and expression of the Neeley School identity.
• Oversees external and internal communications, media relations, and issues management.
• Leads content strategy across web, social media, email, publications and digital channels.
• Provides strategic leadership for digital marketing and web presence, working with university tech resources.
• Partners with program leaders to support enrollment goals and program growth.
• Establishes measures of marketing effectiveness and uses analytics for decision-making.
• Coordinates marketing efforts with university units for consistent messaging and branding.
• Serves as primary liaison with central university marketing functions and adheres to university policies.
• Leads staffing, budget management, and relationships with external agencies and vendors.
• Performs other related duties as assigned.

Skills

Marketing strategy

Brand management

Public relations

Leadership

Strategic communications

Education

Bachelor’s degree

Tools

Microsoft Office

Job description

Texas Christian University’s Neeley School of Business seeks an Executive Director for Marketing & Communications to lead strategy, brand, and reputation-building, collaborating with university stakeholders and reporting to the Dean.

You will oversee content, digital marketing, enrollment marketing, analytics, and coordination with central University teams, guiding a marketing and communications team and external partners.