Executive Director, Brand, Communications & Marketing

Houston City College; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Houston City College seeks an Executive Director of Communications, Marketing and Brand Management to lead college-wide communications, marketing, and brand governance. You will oversee PR, earned media, digital content, and institutional messaging to advance student success and organizational priorities.

The role requires building district-wide partnerships, managing a team, tracking KPIs, and implementing governance across multiple campuses while maintaining brand consistency.

Qualifications

• Master’s degree in related field.
• 8+ years experience overseeing large-scale multimedia communications operations.
• Experience coordinating multiple stakeholders across platforms and institutions.

Responsibilities

• Develop and execute integrated communications and marketing plans to support recruitment, retention, workforce initiatives, and institutional visibility.
• Identify and coordinate earned media opportunities, prepare pitches, and support media placements to boost local, regional, and national visibility.
• Assist with crisis communications by coordinating responses, drafting messaging, monitoring coverage, and disseminating approved communications.
• Ensure all materials comply with brand standards, messaging guidelines, and editorial protocols across district-wide and college-level communications.
• Serve as the primary liaison to College Communications Directors for consistent execution of plans and branding.

Skills

Strategic leadership

Public relations

Brand governance

Writing & editing

Crisis communications

Team management

Education

Master’s degree in related field

Job description

Houston City College seeks an Executive Director of Communications, Marketing and Brand Management to lead college-wide communications, marketing, and brand governance. You will oversee PR, earned media, digital content, and institutional messaging to advance student success and organizational priorities.

The role requires building district-wide partnerships, managing a team, tracking KPIs, and implementing governance across multiple campuses while maintaining brand consistency.