Senior Marketing & Communications Leader

Texas Christian University; Fort Worth (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Texas Christian University’s Neeley School seeks an Executive Director for Marketing & Communications to provide strategic leadership for marketing, branding, and reputation-building. This role reports to the Dean and collaborates across the university to advance priorities and engage key audiences.

Responsibilities include developing an integrated strategy, managing brand, overseeing communications, digital marketing, content, and program marketing while measuring impact and coordinating with

Qualifications

• Bachelor’s degree required.
• 10 years of related experience.
• Master’s degree preferred.

Responsibilities

• Develops and executes an integrated marketing and communications strategy that advances Neeley School priorities and strengthens its reputation.
• Oversees brand strategy, expression, and alignment with the university brand while highlighting the School’s identity.
• Manages external and internal communications, media relations, and issues management.
• Leads content strategy across web, social, email, publications, and video.
• Provides strategic leadership for digital marketing and web presence, including social media and campaigns.
• Partners with program leadership to support enrollment goals and program growth.
• Establishes measures of marketing effectiveness and uses analytics for resource allocation.

Skills

Leadership

Strategic planning

Marketing strategy

Communication

Brand management

Education

Bachelor’s degree

Master’s degree

Job description

Texas Christian University’s Neeley School seeks an Executive Director for Marketing & Communications to provide strategic leadership for marketing, branding, and reputation-building. This role reports to the Dean and collaborates across the university to advance priorities and engage key audiences.

Responsibilities include developing an integrated strategy, managing brand, overseeing communications, digital marketing, content, and program marketing while measuring impact and coordinating with