Executive Director, Franchise Marketing & Strategy

Galderma; California; On-site; USD 190,000 - 245,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with employer match

Paid time off

Job summary

Galderma in the United States seeks a Director of Franchise Marketing & Strategic Communications to lead the franchise narrative, customer value proposition, and executive visibility across the Aesthetics portfolio.

The role partners with Brand Marketing, Sales, Medical Affairs, and Corporate Affairs to align messaging, manage advisory boards, society relations, congress plans, and budgets. A Bachelor’s degree and 12+ years in pharma/biotech marketing are required.

Qualifications

• Bachelor's degree required.
• 12+ years of progressive experience in pharmaceutical, biotechnology, medical device, or aesthetics marketing.
• Demonstrated experience leading strategic communications and executive engagement initiatives.
• Experience developing franchise-level messaging and customer value propositions.
• Strong background in congress strategy, advisory boards, customer engagement, professional society relations, and stakeholder management.
• Experience working directly with executive leadership teams and cross-functional stakeholders.
• Experience within aesthetics, dermatology, medical device, or specialty pharmaceutical markets strongly preferred.
• Strategic thinking and enterprise mindset.
• Executive presence and storytelling skills.
• Strong business acumen and customer focus.
• Outstanding stakeholder management and influence skills.
• Ability to operate effectively in highly matrixed organizations.
• Executive presence and confidence interacting with senior leaders and external stakeholders.

Responsibilities

• Own and evolve the franchise narrative and customer value proposition across the Aesthetics portfolio.
• Ensure alignment and consistency of messaging across brands, customer segments, internal stakeholders, and external audiences.
• Lead development of corporate value proposition storytelling assets that communicate the value of partnering with the organization beyond individual products.
• Partner with the KTL Engagement team and establish communication plans supporting product launches, strategic initiatives, executive leadership activities and calendar of events.
• Partner with KTL Engagement team on customer listening initiatives, designed to capture actionable insights from customers and industry stakeholders.
• Translate customer feedback into strategic recommendations that inform marketing, commercial, educational, and business priorities.
• Partner with Market Research, Analytics, and Commercial Excellence teams to identify emerging trends and customer opportunities.
• Manage Steering Committees for executive leadership, including advisor bureau management, calendar of engagement activities, meeting topics, contracting, feedback capture, payment and follow up plans.
• Lead development, planning, execution, and measurement of advisory board programs.
• Design advisory board strategies aligned to franchise objectives and business priorities.
• Partner with Medical Affairs, Commercial Leadership, and Brand teams to define advisory board objectives and outcomes.
• Translate advisor feedback into strategic recommendations and distribute to stakeholders.
• Develop SOP for HCP contracting and payment
• Manage all operational, budgetary, compliance, contracting, feedback capture and distribution and reporting requirements associated with advisory board activities.
• Develop society engagement plans that support business objectives and elevate organizational visibility.
• Seek opportunities to feature executive leadership on industry panels, industry forums, society meetings
• Support executive participation at major congresses, customer events, advisory boards, industry forums, and professional society meetings.
• Develop executive briefing materials
• Identify opportunities to build stronger relationships with society personnel.
• Partner with KTL Engagement team and marketing to lead annual congress and conference strategy development for the franchise.
• Manage sponsorship planning, contract negotiations, activation strategy, and budget oversight.
• Develop pre-congress, on-site, and post-congress communications plans to internal stakeholders.
• Capture, synthesize, and communicate key scientific, customer, and competitive insights from industry meetings.
• Manage annual budgets associated with congresses, advisory boards, professional society partnerships, customer engagement programs, communications initiatives, and strategic projects.
• Ensure investments align with franchise priorities and deliver measurable business value.
• Identify opportunities to optimize resources while maximizing impact and return on investment.
• Maintain compliance with financial policies and planning processes.

Skills

Strategic thinking

Executive communication

Stakeholder management

Change management

Organizational leadership

Data-driven decision making

Analytical thinking

Executive presence

Project leadership

Education

Bachelor's degree

Job description

Galderma in the United States seeks a Director of Franchise Marketing & Strategic Communications to lead the franchise narrative, customer value proposition, and executive visibility across the Aesthetics portfolio.

The role partners with Brand Marketing, Sales, Medical Affairs, and Corporate Affairs to align messaging, manage advisory boards, society relations, congress plans, and budgets. A Bachelor’s degree and 12+ years in pharma/biotech marketing are required.