Director, Franchise Marketing & Strategic Communications

Galderma Prod Canada; Florida; On-site; USD 180,000 - 230,000; Full time

Job summary

Galderma is seeking a Director, Franchise Marketing & Strategic Communications to drive the franchise narrative and customer value proposition across the Aesthetics portfolio. The role requires cross-functional collaboration with Brand Marketing, Sales, Medical Affairs, and Executive Leadership to align messaging and strategic priorities.

You will lead advisory boards, sponsor society partnerships, and manage congress strategy, ensuring governance, budgeting, and compliant contracting.

Responsibilities

• Own and evolve franchise narrative and customer value proposition across the Aesthetics portfolio.
• Ensure messaging alignment across brands, segments, stakeholders, and audiences.
• Lead development of corporate value proposition storytelling assets.

Skills

Strategic thinking

Communication skills

Stakeholder management

Organizational agility

Cross-functional collaboration

Job description

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Title: Director, Franchise Marketing & Strategic Communications

The Director, Franchise Marketing & Strategic Communications is responsible for driving strategic communications and the development and evolution of the franchise narrative, customer value proposition, advisory boards, professional society partnerships, congress strategy, executive visibility initiatives, portfolio visibility initiatives and ensures alignment of key stakeholders around franchise priorities.

The position works cross-functionally with Brand Marketing, KTL Engagement, Sales, Medical Affairs, Professional Education, Corporate Affairs, and Executive Leadership and requires exceptional strategic thinking, communication expertise, stakeholder management, organizational agility, and the ability to influence across a complex matrix environment.

Key Responsibilities

Franchise Marketing & Strategic Communications

• Own and continuously evolve the franchise narrative and customer value proposition across the Aesthetics portfolio.
• Ensure alignment and consistency of messaging across brands, customer segments, internal stakeholders, and external audiences.
• Lead development of corporate value proposition storytelling assets that communicate the value of partnering with the organization beyond individual products.
• Partner with the KTL Engagement team and establish communication plans supporting product launches, strategic initiatives, executive leadership activities and calendar of events.

Customer Engagement Strategy

• Partner with KTL Engagement team on customer listening initiatives, designed to capture actionable insights from customers and industry stakeholders.
• Translate customer feedback into strategic recommendations that inform marketing, commercial, educational, and business priorities.
• Partner with Market Research, Analytics, and Commercial Excellence teams to identify emerging trends and customer opportunities.

Advisory Boards & Stakeholder Engagement

• Manage Steering Committees for executive leadership, including advisor bureau management, calendar of engagement activities, meeting topics, contracting, feedback capture, payment and follow up plans.
• Lead development, planning, execution, and measurement of advisory board programs.
• Design advisory board strategies aligned to franchise objectives and business priorities.
• Partner with Medical Affairs, Commercial Leadership, and Brand teams to define advisory board objectives and outcomes.
• Translate advisor feedback into strategic recommendations and distribute to stakeholders.
• Develop SOP for HCP contracting and payment.
• Manage all operational, budgetary, compliance, contracting, feedback capture and distribution and reporting requirements associated with advisory board activities.

Society & Congress Strategy, Sponsorships & Industry Intelligence

• Develop society engagement plans that support business objectives and elevate organizational visibility.
• Seek opportunities to feature executive leadership on industry panels, industry forums, society meetings.
• Support executive participation at major congresses, customer events, advisory boards, industry forums, and professional society meetings.
• Develop executive briefing materials.
• Identify opportunities to build stronger relationships with society personnel.
• Partner with KTL Engagement team and marketing to lead annual congress and conference strategy development for the franchise.
• Manage sponsorship planning, contract negotiations, activation strategy.