Executive Director - Entertainment Events Revenue & Sales Strategy

MGM Resorts International Operations, Inc.; Nevada; On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Wellness programs

Discounts on dining and entertainment

Complimentary parking

Health and income protection

Leadership development programs

Job summary

MGM Resorts International in Las Vegas seeks an Executive Director of Entertainment Events Revenue and Sales Strategy to develop and execute the revenue strategy for the Entertainment Events portfolio, focusing on premium/group/VIP ticket revenue, VIP experiences, sponsorship, and media revenue for owned-and-operated events.

You will lead cross-functional teams across Marketing, Public Relations, Sales, Sponsorship, and Ticketing to sell tickets and sponsorships, interact with executives, and

Qualifications

• Bachelor's degree in Sports Management, Business, Entertainment Management, or a related field.

Responsibilities

• Create sales business plans, budgets, and revenue projections for MGMRI events.
• Develop revenue strategy plans for each event including sponsorship levels and VIP experiences.
• Define tiered benefit levels within a packaging strategy based on valuation and industry knowledge.
• Lead sales strategy for high-value sponsorships, VIP experiences, and ticket packages.
• Identify external partnerships and negotiate contracts with media, sponsors, and ticketing.
• Coordinate with property leadership to monetize activations and VIP experiences.
• Develop brand framework for sales collateral with internal and external teams.
• Oversee events ensuring on-time delivery within budget and resource management.

Skills

Sponsorship sales

Ticket sales

Revenue strategy

Cross-functional leadership

Education

Bachelor's degree in Sports Management

Job description

Las Vegas, Nevada

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The Executive Director of Entertainment Events Revenue and Sales Strategy is responsible for developing and executing the revenue strategy for the Entertainment Events portfolio with a focus on premium/group/VIP ticket revenue, VIP experiences, sponsorship revenue, and media revenue for owned-and-operated events. This position and their team will be responsible for selling tickets and sponsorships. This position will lead cross-functional teams including but not limited to Marketing, Public Relations, Sales, Sponsorship, and Ticketing in the development and execution of the Live Events Strategy. This position will interact with all levels across the organization as well as senior-level executives to gain alignment and support for the effective implementation and long-term sustainability of the events business. Over time, this position may lead additional members of the team. All duties are to be performed in accordance with departmental and MGM Resorts international policies, practices, and procedures.

THE DAY-TO-DAY:

• Responsible for the creation of sales business plans, budgets, and revenue proformas for high-profile (potentially large-scale) MGMRI events, based on extensive research, analysis, and financial planning
• Oversees the development and successful execution of revenue strategy plans for each event including complete timelines and/or critical paths, targeted sponsorship firms and amounts, and identifying assets to sell for the creation of immersive and unique VIP experiences
• Through collaborative partnership with senior leadership of MGMRI's Sponsorship team, define tiered benefit levels within a packaging strategy based on strategic valuation and industry knowledge
• Directs and implements the sales strategy for high-value sponsorship opportunities for events, as well as unique, luxury VIP experiences and ticket packages to VIP customer segments
• Primary stakeholder in identifying potential external partnerships, and negotiating contracts with partners (media, sponsors, ticketing)
• Drive the fulfillment and monetization of activations and VIP experiences through direct collaboration with property leadership teams (F&B, Hotel Operations, VIP Services, etc),
• Establishes brand framework for engaging, high-quality sales collateral for events collaborating with internal MGMRI creative teams and external agencies
• Manage division's events by ensuring critical items are executed on-time and within budget. Oversees a team and partners with stakeholders to foster a collaborative environment, drive accountability, ensure deliverables are met, and appropriate resources are available

THE IDEAL CANDIDATE:

• The ideal candidate holds a bachelor's degree in Sports Management, Business, Entertainment Management, or a related field - and brings a minimum of four years of dedicated experience in sponsorship and ticket sales within the sports, entertainment, or media industries.
• They possess a proven track record of business development, agency background, and the leadership acumen required to oversee high-profile projects, events, and assets from inception to flawless execution with sharp attention to detail, proactive drive, and premier standards of excellence.

THE PERKS & BENEFITS:

• Comprehensive wellness programs designed to support employees' physical, mental, and emotional well-being.
• Exclusive access to company-sponsored discounts across hospitality, dining, retail, entertainment, travel, technology, and a wide range of partner offerings.
• Complimentary parking both during and outside of scheduled work hours.
• Competitive health, wellness, and income protection benefits for eligible employees.
• Ongoing professional growth and career development through leadership programs, learning opportunities, strategic networking, and community engagement initiatives.