Director of Digital Experience & Strategy

Beth Israel Lahey Health; Boston (MA); On-site; USD 130,000 - 160,000; Full time

Job summary

Beth Israel Lahey Health is seeking a Director of Digital Experience to guide the strategy for their digital presence across various platforms. This role is crucial for shaping priorities in the digital ecosystem to ensure a trusted experience for consumers.

The ideal candidate will have at least 8 years of experience in digital content strategy, specifically in healthcare or a similar field. The salary range for this position is between $130,000 and $160,000 annually.

Qualifications

• 8+ years of experience leading digital experience and content strategy, preferably in healthcare.
• Significant experience in reputation management and social media strategies.

Responsibilities

• Define and lead the digital experience strategy across consumer-facing touchpoints.
• Monitor and analyze reputation signals to identify trends and risks.
• Lead ongoing optimization of the digital ecosystem using analytics and feedback.

Skills

Consumer insights translation

UX expertise

SEO knowledge

Digital reputation management

Cross-functional leadership

Education

Bachelor's degree in Business Administration, Marketing/Communications, or related field

Tools

Sitecore

Job description

Beth Israel Lahey Health is seeking a Director of Digital Experience to guide the strategy for their digital presence across various platforms. This role is crucial for shaping priorities in the digital ecosystem to ensure a trusted experience for consumers.

The ideal candidate will have at least 8 years of experience in digital content strategy, specifically in healthcare or a similar field. The salary range for this position is between $130,000 and $160,000 annually.