Group Director, Business Analytics (Tune In)

IME Mediabrands Worldwide, Inc.; United States; On-site; USD 180,000 - 200,000; Full time

Job summary

Omnicom Group is seeking a senior analytics leader in the United States to consult with clients, identify business problems, and develop practical analytics roadmaps that measurably improve outcomes. You will lead consumer segmentation, advise on audience strategy and measurement, and share insights on industry trends and new data solutions.

You will develop and execute measurement plans, distill complex analytics into compelling stories, mentor a team, and partner with planning and investment

Qualifications

• University degree and 11+ years in data and analytics in advertising or marketing.
• Knowledge of agency-side media campaign planning and execution is desirable but not required.

Responsibilities

• Consult with clients to identify problems and develop analytics roadmaps.
• Lead consumer segmentation and audience identification.
• Advise on audience strategy, measurement, and analytics; share POVs on industry changes.
• Develop and execute measurement plans; update based on new learnings.
• Translate complex analytics into actionable data stories for decision making.
• Identify growth opportunities through brand and portfolio analytics; adopt new technologies.
• Explore impact of new data sources and technologies on the marketing landscape.
• Provide ad hoc support to solve strategic marketing problems.
• Lead and mentor direct reports; plan career growth and skill development.
• Partner with Planning and Investment teams on budgets and media plans; drive optimization.
• Recruit new talent; stay ahead through research and industry events.

Skills

Marketing analytics

Audience-based marketing

Data-driven advertising

Leadership

Client relationship

Communication skills

Training coaching

Project management

Education

University degree

Job description

External facing responsibilities

• Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Lead the consumer segmentation and audience identification processes.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Providing ad hoc support to the clients to solve broad strategic marketing problems.
• Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Internal facing responsibilities

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Recruit new talent.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: being organized and detail-oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).

Education and Experience

• A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting Knowledge of agency-side media campaign planning and execution process is desirable, but not required $180,000 – $200,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent.

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Join us—we look forward to getting to know you.

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