Executive Communications, Marketing Professional Lead - Jefferson Enterprise

Jefferson; United States; On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Tuition assistance

Retirement plans

Job summary

Jefferson is seeking a senior marketing leader to guide a specialized practice within the marketing and communications function. You will partner with executives and internal teams to shape programs, narratives, and brand experiences that drive business outcomes.

The role emphasizes strategy, governance, and collaboration across the enterprise. Candidates should have a strong background in marketing leadership, enterprise-scale communications, and experience with AI tools, analytics dashboards,

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field; 7+ years in marketing/communications.
• Experience navigating complex, matrixed org structures.
• Proficiency with project management systems to track tasks, timelines, and workflows.
• Experience with generative AI tools for content generation and workflow automation.
• Strong analytics capabilities with dashboards and channel reports.
• Familiarity with social publishing platforms, CMS, CRM, and DAM systems.
• Advanced proficiency with Microsoft Office tools (Word, Excel, PowerPoint).

Responsibilities

• Set the vision and roadmap for the discipline, balancing innovation with practicality; define best practices and governance.
• Shape operating models for cross-functional collaboration; align resources and governance across teams.
• Define enterprise and business-level messaging strategy and guardrails; ensure coherence across brands and geographies.
• Invest in capabilities that enable breakthrough ideas; foster a culture of experimentation tied to outcomes.
• Own channel portfolio strategy; set data governance, privacy, and quality standards.
• Support budget planning, optimize spend, and demonstrate fiscal responsibility; measure ROI.

Skills

Project management

Generative AI

Analytics dashboards

Social publishing

CRM

DAM systems

Microsoft Office

Education

Bachelor’s Degree in Marketing & Communications

Tools

Social publishing platforms

CMS

CRM

DAM systems

Microsoft Office

Job description

Number of Positions In Requisition 1 Job Details A marketing professional who has specialized in a specific practice area within marketing and communications, supporting the shared services function of the department, which is charged with aligning marketing and communications solutions and the business goals of Jefferson enterprise and its branded business units. Guides the strategy, prioritization, and execution of a specialized marketing function or portfolio. Partnering with business partners, department colleagues in other areas of specialization, and stakeholders throughout the enterprise, they shape programs, narratives and brand experiences, and oversee investments and performance outcomes. These leaders are expert and translating strategic framework and vision, driving collaboration, creativity, and innovation and sharing a passion for enabling others to do their best work. These leaders in their respective area of specialization nurture talent, strengthen the department's operating model, and build the relationships and capabilities that move the business forward.

Job Description Summary A marketing professional who has specialized in a specific practice area within marketing and communications, supporting the shared services function of the department, which is charged with aligning marketing and communications solutions and the business goals of Jefferson enterprise and its branded business units. Guides the strategy, prioritization, and execution of a specialized marketing function or portfolio. Partnering with business partners, department colleagues in other areas of specialization, and stakeholders throughout the enterprise, they shape programs, narratives and brand experiences, and oversee investments and performance outcomes. These leaders are expert and translating strategic framework and vision, driving collaboration, creativity, and innovation and sharing a passion for enabling others to do their best work. These leaders in their respective area of specialization nurture talent, strengthen the department's operating model, and build the relationships and capabilities that move the business forward.

Job Duties

MASTERY OF SPECIALIZATION: sets the vision and roadmap for the discipline, balancing innovation with practicality; defines best practices and governance; selects platforms/partners; and funds capability growth; represents the function with executives and externally when needed; ensures cross discipline integration so the specialty accelerates business outcomes, not just outputs.

CROSS-FUNCTIONAL COLLABORATION: shapes the operating model for how teams partner: intake, prioritization, SLAs, and governance; influences executives to align resources and resolve systemic conflicts; builds durable relationships and strategic partnerships that accelerate delivery and amplify impact across the organization.

MESSAGE DEVELOPMENT AND STORYTELLING: defines enterprise level and business-level messaging strategy and narrative guardrails; ensures coherence across brands, geographies, and channels while allowing smart localization; makes final calls on strategic stories/themes and equips the enterprise with playbooks, examples, and training to sustain narrative quality.

CREATIVITY AND INNOVATION: sets the creative vision and defines standards for excellence, originality, and brand safety; invests in the capabilities (talent, tooling, partnerships) that enable breakthrough ideas; creates a culture that rewards smart risk taking and continuous experimentation tied to outcomes.

CHANNEL OPTIMIZATION: owns channel portfolio strategy: where to invest, what to pilot, and what to sunset; sets governance for data, privacy, accessibility, and quality; ensures channels work as a unified ecosystem aligned to business goals and customer experience, not as silos.

FINANCIAL STEWARDSHIP: supports budget planning; partners with business partners and colleagues to optimize spend, manage risk, and demonstrate fiscal responsibility.

ROI AND IMPACT: sets the measurement framework tied to KPIs and ROI; tells a clear performance story to executives; uses insights to steer strategy and investment; champions an evidence based culture across the function.

Minimum Qualifications

Bachelor’s Degree in Marketing, Communications, Public Relations, Graphic Design, Writing, Audio Video Production, Digital Marketing, Business, Project Management, or other related field of marketing and communications specialization. At least seven years of professional experience within a marketing communications department, advertising or communications agency, or related professional setting. Deep understanding of the structures, practice areas, and inner workings of a marketing department and/or advertising agency. Experience navigating (with or within) complex, matrixed organizational structure(s). Ability to use project management systems to track tasks, timelines, and workflows. Demonstrated advanced proficiency using specialized software applications used within applicable area of focus (e.g., social publishing platforms, design and editing, CMS, CRM, DAM systems). Understanding of relevant industry and trade regulations, as well as those pertinent to marketing and communications (e.g., truth in advertising, intellectual property rights and infringement, etc.). Direct experience with generative AI tools (e.g., ChatGPT, Copilot, etc.) for content generation, research, or workflow automation, and experience enforcing policy and modeling best practices in their use. Strong familiarity with analytics tools and dashboards (channel analytics, web analytics, campaign reports). Demonstrated ease working in fluid settings, managing expectations, accepting and giving appropriate feedback, and pivoting when necessary. Advanced proficiency with Microsoft Office (e.g., Word, Excel, PowerPoint, Teams, etc.).

Preferred Qualifications

Experience with enterprise business sector(s) (e.g., health, higher education, insurance) strongly preferred. Strong aptitude for learning and working within new software applications.

Physical Demands

Lift and carry 25 lbs. frequent sitting/standing, frequent keyboard use, *patient care providers may be required to perform activities specific to their role including kneeling, bending, squatting and performing CPR.

Job Description Disclaimer

This position description provides the major duties/responsibilities, requirements and working conditions for the position. It is intended to be an accurate reflection of the current position, however management reserves the right to revise or change as necessary to meet organizational needs. Other responsibilities may be assigned when circumstances require.

Work Shift

Workday Day (United States of America)

Worker Sub Type

Regular Employee

Entity

Thomas Jefferson University

Primary Location

1101 Market, Philadelphia, Pennsylvania, United States of America

Nationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow's professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical and applied research. Thomas Jefferson University, home of Sidney Kimmel Medical College, Jefferson College of Nursing, and the Kanbar College of Design, Engineering and Commerce, dates back to 1824 and today comprises 10 colleges and three schools offering 200+ undergraduate and graduate programs to more than 8,300 students. Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at 32 hospitals campuses and more than 700 outpatient and urgent care locations throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years. Jefferson is committed to providing equal educational and employment opportunities for all persons without regard to age, race, color, religion, creed, sexual orientation, gender, gender identity, marital status, pregnancy, national origin, ancestry, citizenship, military status, veteran status, handicap or disability or any other protected group or status.

Benefits

• medical (including prescription)
• supplemental insurance
• dental
• vision
• life and AD&D insurance
• short- and long-term disability
• flexible spending accounts
• retirement plans
• tuition assistance
• voluntary benefits
• group rates on insurance and discounts
• tuition discounts at Thomas Jefferson University after one year of full time service or two years of part time service
• all colleagues, including those who work less than part-time (including per diem colleagues, adjunct faculty, and Jeff Temps), have access to medical (including prescription) insurance

For more benefits information, please click here

In keeping with Jefferson's Mission, We Improve Lives, it is our goal to recruit, retain, develop and reward highly-qualified employees. If you are enthusiastic, caring and dedicated to service excellence, we invite you to consider joining Jefferson. Jefferson encourages its employees to expand their knowledge and develop their careers through growth opportunities and continuing education. With a long standing history, Jefferson has been advancing the medical field from the heart of Center City Philadelphia for nearly 200 years. Our Mission, We Improve Lives, expands to every corner of the organization. From our weekly farmer’s market, to our new Jefferson Accelerator Zone for innovation, our employees’ passion for the community is evident by the daily gestures towards our patients, students and each other.