Executive Campaign Marketing Manager, C-Level Communities

Gartner; Irving (TX); Hybrid; USD 86,000 - 118,000; Full time

Job summary

Gartner seeks a Manager, North America Campaign Marketing to lead integrated campaigns for CIO, CISO, CDAO, CFO, CHRO, and CSCO communities across North America. You will shape strategy, develop data-driven tactics, and oversee multi-channel programs to grow engagement, registrations, and lead generation.

You’ll partner with Marketing Operations, Analytics, Content, Design, Digital Marketing, and Community teams to ensure flawless execution, measure impact, and continuously improve ROI.

Qualifications

• 4+ years of experience in B2B campaign marketing, integrated marketing, demand generation, or related disciplines.
• Experience developing audience-centric marketing strategies that drive measurable outcomes.
• Experience using CRM and marketing automation platforms.
• Demonstrated success marketing to executive or senior-level business audiences.
• Strong analytical mindset with the ability to translate data into marketing strategies.
• Experience managing complex, multi-channel campaigns from strategy through execution.
• Experience leveraging audience insights and segmentation to drive outcomes.
• Exceptional stakeholder management and cross-functional collaboration.
• Strong project management capabilities and ability to manage multiple initiatives.
• Bachelor's degree or equivalent experience.

Responsibilities

• Own the annual tactical campaign strategy and integrated marketing roadmap for assigned executive communities and role-based portfolios.
• Develop data-driven tactics that drive community growth, engagement, registrations, participation, and retention.
• Build audience-centric messaging and frameworks tailored to C-Level priorities.
• Partner with Community Program and Content teams to align programs with acquisition and growth.
• Translate insights and market trends into actionable marketing tactics.
• Lead the execution of multi-channel campaigns across email, digital, social, content, and events.
• Collaborate with teams to ensure flawless execution and ROI optimization.
• Identify opportunities to improve performance through segmentation, testing, and personalization.

Skills

B2B marketing

Campaign management

CRM & marketing automation

Executive audience marketing

Data-driven marketing

Stakeholder management

Cross-functional collaboration

Project management

Customer journey segmentation

Communication skills

Education

Bachelor's degree or equivalent experience

Tools

CRM

Marketing automation

Job description

Gartner seeks a Manager, North America Campaign Marketing to lead integrated campaigns for CIO, CISO, CDAO, CFO, CHRO, and CSCO communities across North America. You will shape strategy, develop data-driven tactics, and oversee multi-channel programs to grow engagement, registrations, and lead generation.

You’ll partner with Marketing Operations, Analytics, Content, Design, Digital Marketing, and Community teams to ensure flawless execution, measure impact, and continuously improve ROI.