Executive Brand & Strategy Leader

Columbia University in the City of New York; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Columbia University in the City of New York seeks an Associate Dean to serve as the chief brand architect and strategic communications lead for Columbia College. You will advise the Dean, lead a 13-person team across communications, marketing, editorial, and events, and elevate the College’s global reputation through an integrated omnichannel brand strategy.

You will shape narrative, guide executive messaging, and steward brand alignment across units, while partnering with senior leaders to

Qualifications

• Bachelor’s degree required.
• 10+ years in senior strategy/communications roles.
• 5–7 years in senior management roles overseeing multiple functions.
• Experience in crisis communication and reputation management.
• Exemplary written and oral communication, including speechwriting.
• Ability to build collaborative relationships and influence partners.
• Self-directed strategic thinker with analytical and creative skills.
• Strong visual sense for multimedia content and design.
• Ability to work with senior academic/administrative leaders, manage priorities, lead teams.
• Must be available for evening/weekend crisis response and related activities.

Responsibilities

• Lead brand architecture and omni-channel communications for Columbia College.
• Advise Dean and senior staff on reputation management and executive presence.
• Develop and oversee annual communications plans for Dean and school stakeholders.
• Guide executive messaging, remarks, and presentations.
• Coordinate partnerships with college units to align brand and priorities.
• Codify tools, templates, and brand standards with ongoing training.

Skills

Strategic leadership

Brand management

Crisis communications

Media relations

Executive messaging

Stakeholder engagement

Team leadership

Budget management

Content strategy

Education

Bachelor's Degree

Advanced degree preferred

Tools

Salesforce

Slate

Marketing Cloud

Mailchimp

Google Analytics

Hootsuite

Job description

Columbia University in the City of New York seeks an Associate Dean to serve as the chief brand architect and strategic communications lead for Columbia College. You will advise the Dean, lead a 13-person team across communications, marketing, editorial, and events, and elevate the College’s global reputation through an integrated omnichannel brand strategy.

You will shape narrative, guide executive messaging, and steward brand alignment across units, while partnering with senior leaders to